3 Poor Attitudes are Hurting Your Brand. Name Them.
Who Is In the Mood to Keep it Real?
Of Your Poor Attitudes, Explain Which 3 You Dislike Most and WHY...and How They Negatively Impact Your Brand
There are many reasons we
Callahan
Andrea Callahan inspires passionate & purpose-driven brands to maximize their strengths to craft an image that represents their WHY, and then use that WHY to position themselves as Industry Influencers; who share experiences that attract their Ideal Buyers. Callahan is a speaker, seminar leader, and the author of, "It's Your Brand ~ Make Your Identity Clear." Callahan is also the principal brand manager @ACIagency, a high-end boutique, integrated-marketing agency, specializing in helping locally-owned brands share their WHY.
What Is a Brand to an Industry Influencer
The brand. The personality.
When asked most people would describe a brand as a company's logo, tagline and maybe the icon like the Nike swoosh. The brand is really so much
4 Mistakes I Made That Set My Business Back for Years
There are many mistakes that new brands make when they are first starting out. There are obvious errors like, failing to lock down intellectual property, wearing all the hats, micromanaging for too long, or failing to understand the importance of cash flow vs. just making a profit.
What Do Women Mean When They Say, “I Want to Thrive, Not Just Survive.”
Enjoying LIfe VS. Simply ExistingThere are times in our life where we are content with the status quo. We just settle for the cards life has dealt us. Life has
What Would You Change If You Were Brave
The sun will rise if you are anticipating it...or if you are asleep
There is something to be said for stability, routine and consistency. These descriptors have their place as well
11 Girl Power Steps to Live Life to the Fullest
living a passionate life on purpose with power
There are two primary focuses that motivate women - love and fear. Love gives us hope. Love inspires. Love motivates us to pursue
How Industry Influencers Succeed as Socially Conscious Brands
What does your brand stand for...and what does it stand up for
When you started your business, I imagine it was probably a challenging, yet exhilarating experience. I bet it wasn't easy.
The Truth About Why Entrepreneurs Start Businesses
The Truth about why dreamers take a leap of faith to start a path their own way varies depending on the experiences of the entrepreneur. Some employees feel that they are more capable than their employers so they are motivated by the desire to take part in all aspects of the company's operation.
How Industry Influencers Boost Self-Confidence
Self-confidence is a 'feeling of trust in your own abilities, qualities and judgement." Essentially this means that you are comfortable in your own skin. You like yourself. Self-confidence means that you know that you can do what you say you can do. It also means that you trust yourself to make good choices.
How Industry Influencers Use Mindfulness for Success
How to Become Successful through mindfulness doing what you love
How many people do you know that are highly intelligent and hard-working yet they haven't been able to meet their goals.
10 Easy to Follow Mindfulness Tips for Industry Influencers to Find Peace
Transforming how You relate to events and experiences
Mindfulness is a type of Clear Mind meditation in which you focus on being intensely aware of what you're sensing and feeling in the
5 Ways Industry Influencers Train their Brain to Be Less Reactive
5 strategies to manage your triggers
The way your brain reacts to situations is nothing more than a habit. If you tend to become angry in an instant, it's because you
How Industry Influencers Reimagine Brand Love for 2021
How COVID is Redirecting Brand LoveIn the final stretch of 2020 many brands are trying to figure out how to keep their businesses afloat while planning for the unknown of
The Marketing Strategy: Transforming Purposeful Relationships
Why Industry Influencers Serve their Ideal Buyers with ExcellenceThe Marketing Strategy is your direction for pulling your Ideal Buyer out of the jungle. It's the game plan for getting the
Your Brand Image Is What Your Customers Say It Is
Mirror Check: How Do Your Customers See and Feel About Your Brand?
Action Guide
Your brand image is how you cut through the noise. Here's the thing 💡 your brand image, just