How Successful Brands Serve their Customers with Excellence
Your Brand Is Not About You. Your Brand Is About How You Make Your Customers Think and Feel About Your Brand
The most effective way to connect with your audience in
Callahan
Andrea Callahan inspires passionate & purpose-driven brands to maximize their strengths to craft an image that represents their WHY, and then use that WHY to position themselves as Industry Influencers; who share experiences that attract their Ideal Buyers. Callahan is a speaker, seminar leader, and the author of, "It's Your Brand ~ Make Your Identity Clear." Callahan is also the principal brand manager @ACIagency, a high-end boutique, integrated-marketing agency, specializing in helping locally-owned brands share their WHY.
The Evolution of the Evolving Industry Influencer
How to thrive through your life's many transitions This thing called life is always evolving. We are never stagnant. We are also transitioning from one space to another. Some moves are
How to Develop Self-Serving Compassion
Self-compassion is the key to long-term joy, love & successHaving compassion for yourself shouldn't be much different than the compassion that you give to others. Unfortunately many of us have
10 Ways Industry Influencers Deal With Difficult People
how to maintain your cool because You're out front & in the lead
We all must deal with difficult people in both our personal and professional lives. Let's admit it, clients,
The 10 Steps to Healthy Habits Industry Influencers Develop For Success
Brands who invest in themselves are the most successful. Those that succeed in life take the time to develop good habits. A strong foundation will help you overcome roadblocks and barriers to success. Good habits also fuel the will power and motivation needed for achievement.
What Are UTM Codes? What Industry Influencers Need to Know
The Endless ways to track utm codes to increase revenue
Which social network is directing the most traffic to your website, right now? It's ok if you don't know the answer
What is Social Media Advertising? What Industry Influencers Need to Know
Real-time ROI with SOcial adsSocial media advertising promotes your posts on social platforms. This form of advertising is popular because it usually gives brands immediate ROI. The immediate return on
What is Paid Search Advertising? What Industry Influencers Need to Know
Search term. Paid search. Organic results.
Paid search advertising can be an effective tool for small businesses, if done right. It could place your brand in front of the people who
What is Advertising? What Industry Influencers Need to Know
Getting your Offer Seen & HeardAdvertising is the practice of spotlighting your product, service or brand through paid broadcasting - either in print or digital.All advertising shares two mutual goals:
What Is Ad Group? What Industry Influencers Need to Know
Get Organized
An ad group is a single set of ad options run against a specific set of keywords in Google Ads. They are used to keep your Google Ads account
What is Above-the-Fold? What Industry Influencers Need to Know
The most Important space
The fold is a term used by web designers and Internet marketers to describe a web browser view. The above-the-fold is the section of a web page
What Is A/B Testing? What Industry Influencers Need to Know
Getting to the best campaign
A/B testing is a method in marketing research where variables in a control scenario are changed so the alternate strategy is tested. Testing different variables help
Business & Marketing Terms Industry Influencers Must Know and Use to Lead
The ultimate business & marketing dictionary of essential terms and DefinitionsIt is essential for Industry Influencers to understand business, including becoming familiar with complex concepts, terms and acronyms. We have
The Core List of Values that Industry Influencers Use to Take the Lead
The core Values lIstWhat’s most important to you? Your core values determine how you answer this question. Your core values exemplify what you stand for. Your core values guide your behaviors,