How Industry Influencers Reimagine Brand Love for 2021
How COVID is Redirecting Brand LoveIn the final stretch of 2020 many brands are trying to figure out how to keep their businesses afloat while planning for the unknown of
Callahan
Andrea Callahan inspires passionate & purpose-driven brands to maximize their strengths to craft an image that represents their WHY, and then use that WHY to position themselves as Industry Influencers; who share experiences that attract their Ideal Buyers. Callahan is a speaker, seminar leader, and the author of, "It's Your Brand ~ Make Your Identity Clear." Callahan is also the principal brand manager @ACIagency, a high-end boutique, integrated-marketing agency, specializing in helping locally-owned brands share their WHY.
The Marketing Strategy: Transforming Purposeful Relationships
Why Industry Influencers Serve their Ideal Buyers with ExcellenceThe Marketing Strategy is your direction for pulling your Ideal Buyer out of the jungle. It's the game plan for getting the
Your Brand Image Is What Your Customers Say It Is
Mirror Check: How Do Your Customers See and Feel About Your Brand?
Action Guide
Your brand image is how you cut through the noise. Here's the thing 💡 your brand image, just
How Successful Brands Serve their Customers with Excellence
Your Brand Is Not About You. Your Brand Is About How You Make Your Customers Think and Feel About Your Brand
The most effective way to connect with your audience in
The Evolution of the Evolving Industry Influencer
How to thrive through your life's many transitions This thing called life is always evolving. We are never stagnant. We are also transitioning from one space to another. Some moves are
How to Develop Self-Serving Compassion
Self-compassion is the key to long-term joy, love & successHaving compassion for yourself shouldn't be much different than the compassion that you give to others. Unfortunately many of us have
10 Ways Industry Influencers Deal With Difficult People
how to maintain your cool because You're out front & in the lead
We all must deal with difficult people in both our personal and professional lives. Let's admit it, clients,
The 10 Steps to Healthy Habits Industry Influencers Develop For Success
Brands who invest in themselves are the most successful. Those that succeed in life take the time to develop good habits. A strong foundation will help you overcome roadblocks and barriers to success. Good habits also fuel the will power and motivation needed for achievement.
What Are UTM Codes? What Industry Influencers Need to Know
The Endless ways to track utm codes to increase revenue
Which social network is directing the most traffic to your website, right now? It's ok if you don't know the answer
What is Social Media Advertising? What Industry Influencers Need to Know
Real-time ROI with SOcial adsSocial media advertising promotes your posts on social platforms. This form of advertising is popular because it usually gives brands immediate ROI. The immediate return on
What is Paid Search Advertising? What Industry Influencers Need to Know
Search term. Paid search. Organic results.
Paid search advertising can be an effective tool for small businesses, if done right. It could place your brand in front of the people who
What is Advertising? What Industry Influencers Need to Know
Getting your Offer Seen & HeardAdvertising is the practice of spotlighting your product, service or brand through paid broadcasting - either in print or digital.All advertising shares two mutual goals:
What Is Ad Group? What Industry Influencers Need to Know
Get Organized
An ad group is a single set of ad options run against a specific set of keywords in Google Ads. They are used to keep your Google Ads account
What is Above-the-Fold? What Industry Influencers Need to Know
The most Important space
The fold is a term used by web designers and Internet marketers to describe a web browser view. The above-the-fold is the section of a web page
What Is A/B Testing? What Industry Influencers Need to Know
Getting to the best campaign
A/B testing is a method in marketing research where variables in a control scenario are changed so the alternate strategy is tested. Testing different variables help