Defining the Experience of Your Customers, Employees & Stakeholders

Getting your brand to represent the heart and soul of your business...

Your Brand Strategy Plan for requires a full and detailed assessment of the current state of the company and the goals for the future state. This is done in the following 5 phases:

  • Phase 1 - Define & Assess
  • Phase 2 - Holistic Strategic Planning
  • Phase 3- Creative Approach
  • Phase 4 - Execution & Implementation
  • Phase 5 - Measurement & Analysis

The Essential Branding Strategy: Ensures branding drives sales, lowers the cost of acquiring new customers, increases customer retention and loyalty. It recruits talented employees and attracts partners to further the vision and mission of your company.

The branding cycle for small business success

Branding influences virtually every activity in the enterprise with each point of customer contact. A well-defined, well-positioned, strong brand influences employees and customers to think of a company in terms of positive brand attributes: quality, dependability, trust, reliability. It is the reason why employees and customers become loyal to a company. Brand building is a process that establishes and solidifies a relationship between your company, your employees, and your customers.

If You Are Ready for Success...

Click the link and let's our team put together a personalized winning proposal. Allow us to serve you with excellence.

What is a brand audit?

Take Control of Your Brand; Your Business
& Most of All Take Control of Your Dream

Average Budget Needed to Get Started
Average 3 months start to finish

get started now

Fees may vary, they are based on your particular branding needs. Click the link above and let's connect to see how we may best serve your branding needs. We will create a personalized strategy plan of action designed specifically to help you meet your business goals. Together we will craft a package that's just right for you.

At Andrea Callahan International, we are transparent with our fees because we support you in every way possible. We want you to know, plan and expect the amount of your investment to work with us. It is equally as important that you come to know, plan and expect the highest level of personalized service you will receive from us.

If You Are Not Totally Jazzed With Your Results...

I will personally refund your investment. Your satisfaction is my #1 priority. When you invest in your business, I invest in your business success. My agency is designed to meet the needs of every guest we serve. Yes, when you are my are my guest; my staff and I treat you accordingly.

Cheers & success,


Your Journey to Crafting an Extraordinary Brand Begins Now

Brand Strategy Phase 1 - Define & Assess

Data gathering is the beginning of creating your dynamic brand. The information collected will serve as the road-map for building the brand and positioning it successfully in the market-place.

Fact finding include:

  • Brand audit
  • Data gathering - i.e. interviews, workshops
  • Distribute questionnaires - executives, leaders, employees, customers
  • Define target market
  • Identify revenue & market-share goals
  • Gather competitive intelligence
  • Review existing brand materials i.e printed collateral
  • Explore industry & associations
  • Identify brand touch-points

Brand Strategy Phase 2 - Holistic Strategic Planning

Facts and your vision collaborate and creatively merge to establish the foundation of your brand messaging platforms. Phase 2 is the essential lead to the creative approach that translates the strategy into tactical communications tools.

Holistic Brand Translation

  • Internal (build pride, esteem & involvement for employees)
  • External (build buzz, excitement for prospects, present and past customers)

Message Development

  • Vision, mission & values
  • Value proposition
  • Go-to-Market strategy
  • Brand Personality, Positioning, Identity & Architecture
  • Tagline
  • Deliver Brand Messaging Platform

Creative Direction

  • Graphic design & Image Crafting
  • Color Palette
  • Layout
  • Establish company voice/tone
  • Review logo (design, emotion, logic)
  • Review website (design, functionality, strategy)
  • Review all other brand reflections in communication tools

Marketing Strategy

The natural partner of branding aims to make your company more desirable, more memorable and therefore more profitable. Strategic marketing and a strong brand strategy reinforce your image as well as your reputation - which results in more clients, more products sold and increased revenue! Your marketing strategy must be as unique as you are; laser focused and targeted for maximum success.

what are the elements of a good brand?

Phase 3 - Creative Approach

Here we build a comprehensive Marketing Communications Program (MCP). A concurrent, integrated MCP channeled across all media drives the delivery of a powerful brand message across every customer and employee touch-point.

Corporate Identity System

(logo design, signage, stationary, business cards, proposal template, email auto signature etc.)

  • Brand and style guidelines for all media

Website with Optimized SEO

  • Content development and management
  • Copywriting
  • Videos
  • Webinars
  • Lead Generation

Content Marketing

  • Corporate brochure
  • Product Fact Sheets
  • Thought leadership (case studies, white papers, perspectives)
  • Timeline/Company History Fact Sheet
  • Customer Newsletter (digital/print)
  • Social Media (blog, Facebook, Twitter, Google+, Linkendin, Pinterest, Instagram)
  • Advertising (Online/offline)
  • Brand promotional products
  • Sales Toolkit (proposal language, elevator pitch, corporate deck)
  • Mobile marketing
  • Direct mail
  • Email campaigns
  • Public Relations
  1. Press Kit - digital & print
  2. Brand Story
  • Internal Communications (brand email announcements, brand book
  • Event marketing

Brand Strategy Phase 4 - Execution & Implementation

External & internal brand launch is in this phase. One of the key indicators of a successful brand is building consensus, involvement and emotional connection with employees and stakeholders. Externally the campaign will  include a concurrent, integrated campaign in each applicable marketing realm.

  • Content development & copywriting
  • Production (digital, print, product)
  • Media plan
  1. Press conference brand launch
  2. Newspaper/magazine placement (if applicable)
  3. Radio/TV media tours (if applicable)
  4. Speaking engagements (if applicable)
  • Direct Marketing
  1. Conferences
  2. Tradeshows

Brand Strategy Phase 5 Measurement & Analysis

Measurement of ROBI begins at the launch of your brand initiative. All data collected will be measured against previous years' data (if applicable) such as leads generated, sales, client touch points, channels used etc.

 Brand Asset Management

Develop management tool/dashboard to asses brand awareness and return on brand investment from current state to re-branded state.

Are You Ready to Craft a Winning Brand & Catapult Your Business Success?

Give Callahan Coaching and Consulting a call. Let us help you.Andrea Callahan International is a Charlotte-based integrated marketing and communications agency specializing in brand, marketing and PR. You will see the results when you design a brand to attract your ideal clients and craft marketing strategies to convert more clients.

Maximize your business success by discovering your true brand essence. Stop wasting valuable time and money with unscheduled, unplanned and unreliable marketing techniques. Speak directly to the prospects who are going to be most excited to hear from you.

You started your business with passion and a purpose, let us show you how to convey that message to the world.

Make the investment today and get your personalized brand audit.

get started now

Not Sure Where to Start?

You Want to Make a Move, But Not Sure Which Direction is Best for You?

Is Your Brand a Valuable Asset In Your Business?...

Strong brands are more profitable and increase company value. 

Answers theses questions too... how do you uniquely position a product or your company to make it the most dynamic, compelling and appealing to your prospective customers?  The answer must precede all other marketing including your corporate identity. Everything in your business should flow from your brand strategy.

Your life is full and your days are don't have the time or the wherewithal to learn it all yourself. Believe me, I understand. You are the reason, I do this work. In my heart, I believe entrepreneurs are special people. You are courageous, you are a dreamer and you are smart enough to know when you should get help. Well, here it me today and schedule a Power Conference to get you started. For clarity, this Power Conference if for the dedicated elite few who are ready to go ALL IN tobuild a thriving business doing what they love, from the inside out and from the ground up. If this is you, click the Yes, I'm Ready button and let's get started.

So, here is the moment of decision: Is your brand effectively working for you?

Exemplify Your Passion with a Custom-Tailored Brand Strategy Plan

Crafting an Exceptional Experience for Your Clients in order to Gain Their Awareness & Loyalty
Let's talk. Schedule your Power Conference with me today.

Schedule your Power Conference with me today and let's see talk about what you need in your business.

CALLAHAN, I'M READY!Reserve my space on your calendar!
Andrea Callahan's It's Your Brand Course

It's Your Brand ~ The Course

Registration Now Open!

You are your brand and your brand is you. Your brand is the vehicle that propels your service into your client's lives and into their hearts. A great brand is more than attractive graphics and some witty type. Your brand must reflect the heart and soul of your products, as well as offer a promise of excellence that you can live up to. When you complete this course you will have a robust, compelling and appealing brand that uniquely positions you to attract the client's that are most likely to be excited about buying from you. Course goal: Teach you how to craft a brand strategy that attracts your ideal customer.

Click to register, save your seat with the super-successful.

CALLAHAN, SIGN ME UP!Reserve my space in this course