If You Are Not Totally Jazzed With Your Results...
I will personally refund your investment. Your satisfaction is my #1 priority. When you invest in your business, I invest in your business success. My agency is designed to meet the needs of every guest we serve. Yes, when you are my client...you are my guest; my staff and I treat you accordingly.
Cheers & success,
Your Journey to Crafting an Extraordinary Brand Begins Now
Brand Strategy Phase 1 - Define & Assess
Data gathering is the beginning of creating your dynamic brand. The information collected will serve as the road-map for building the brand and positioning it successfully in the market-place.
Fact finding include:
- Brand audit
- Data gathering - i.e. interviews, workshops
- Distribute questionnaires - executives, leaders, employees, customers
- Define target market
- Identify revenue & market-share goals
- Gather competitive intelligence
- Review existing brand materials i.e printed collateral
- Explore industry & associations
- Identify brand touch-points
Brand Strategy Phase 2 - Holistic Strategic Planning
Facts and your vision collaborate and creatively merge to establish the foundation of your brand messaging platforms. Phase 2 is the essential lead to the creative approach that translates the strategy into tactical communications tools.
Holistic Brand Translation
- Internal (build pride, esteem & involvement for employees)
- External (build buzz, excitement for prospects, present and past customers)
- Vision, mission & values
- Value proposition
- Go-to-Market strategy
- Brand Personality, Positioning, Identity & Architecture
- Deliver Brand Messaging Platform
- Graphic design & Image Crafting
- Color Palette
- Establish company voice/tone
- Review logo (design, emotion, logic)
- Review website (design, functionality, strategy)
- Review all other brand reflections in communication tools
The natural partner of branding aims to make your company more desirable, more memorable and therefore more profitable. Strategic marketing and a strong brand strategy reinforce your image as well as your reputation - which results in more clients, more products sold and increased revenue! Your marketing strategy must be as unique as you are; laser focused and targeted for maximum success.
Phase 3 - Creative Approach
Here we build a comprehensive Marketing Communications Program (MCP). A concurrent, integrated MCP channeled across all media drives the delivery of a powerful brand message across every customer and employee touch-point.
Corporate Identity System
(logo design, signage, stationary, business cards, proposal template, email auto signature etc.)
- Brand and style guidelines for all media
Website with Optimized SEO
- Content development and management
- Lead Generation
- Corporate brochure
- Product Fact Sheets
- Thought leadership (case studies, white papers, perspectives)
- Timeline/Company History Fact Sheet
- Customer Newsletter (digital/print)
- Social Media (blog, Facebook, Twitter, Google+, Linkendin, Pinterest, Instagram)
- Advertising (Online/offline)
- Brand promotional products
- Sales Toolkit (proposal language, elevator pitch, corporate deck)
- Mobile marketing
- Direct mail
- Email campaigns
- Public Relations
- Press Kit - digital & print
- Brand Story
- Internal Communications (brand email announcements, brand book
- Event marketing
Brand Strategy Phase 4 - Execution & Implementation
External & internal brand launch is in this phase. One of the key indicators of a successful brand is building consensus, involvement and emotional connection with employees and stakeholders. Externally the campaign will include a concurrent, integrated campaign in each applicable marketing realm.
- Content development & copywriting
- Production (digital, print, product)
- Media plan
- Press conference brand launch
- Newspaper/magazine placement (if applicable)
- Radio/TV media tours (if applicable)
- Speaking engagements (if applicable)
- Direct Marketing
Brand Strategy Phase 5 Measurement & Analysis
Measurement of ROBI begins at the launch of your brand initiative. All data collected will be measured against previous years' data (if applicable) such as leads generated, sales, client touch points, channels used etc.
Brand Asset Management
Develop management tool/dashboard to asses brand awareness and return on brand investment from current state to re-branded state.
Are You Ready to Craft a Winning Brand & Catapult Your Business Success?
Andrea Callahan International is a Charlotte-based integrated marketing and communications agency specializing in brand, marketing and PR. You will see the results when you design a brand to attract your ideal clients and craft marketing strategies to convert more clients.
Maximize your business success by discovering your true brand essence. Stop wasting valuable time and money with unscheduled, unplanned and unreliable marketing techniques. Speak directly to the prospects who are going to be most excited to hear from you.
You started your business with passion and a purpose, let us show you how to convey that message to the world.
Make the investment today and get your personalized brand audit.