The ultimate business & marketing dictionary of essential terms and Definitions

It is essential for Industry Influencers to understand business, including becoming familiar with complex concepts, terms and acronyms. We have put together this comprehensive glossary to help clarify lingo, demystify buzzwords and help you get out front in your marketing language.

As a marketing agency, we understand the forever changing jargon that will have you feeling lost within the conversation. We started with a list of common terms and phrases in marketing but quickly realized we needed to expand our list to include business terms as well. 

We also discovered there are so many that our page was getting very long and we had not yet made it to the words beginning with the letter D. So, we decided to use this space for basic definitions.

marketing terms

As you click each definition you will be directed to a page that attempts to answer what the term means as well as why it matters to Industry Influencers who are managing and marketing brands to get out front, take the lead and become their buyer's obvious choice.

A

A/B Testing

Above-the-Fold

Ad Blocking

Ad Group

Ad Space

Add URL (see Search Engine Submission)

AdSense

Advertising

Advertising Network

Affiliate

Affiliate Manager

Affiliate Marketing

Affiliate Merchant

Affiliant Network

Affilate Software

Aggressive Timeline

Agile Marketing

AI Marketing

Algorithm

Alt Tag

Alt Text

Analytics

Animated GIF

Annual Recurring Revenue

Application Programming Interface (API)

Artificial Intelligence

Attribution Modeling

Autoresponder

Average Revenue Per Unit

A Walk In the Park

B

B2B (Business-to-Business)

B2C (Business-to-Customer)

BOFU (Bottom-of-the-Funnel)

Ballpark

Bandwidth

Banner Ad

Banner Blindness

Banner Exchange

Barter

Baseline

Be Proactive

Beyond the Banner

Big Data

Blog

Blogging

Blue Ocean Strategy

Bottom-of-the-Funnel (BOFU see Top-of-the-Funnel)

Bounce Rate

Brand

Browser (see WebBrowser)

Brand Identity

Broad Match

Burstable Bandwidth

Business Blogging

Business-to-Business (see B2B)

Business-to-Customer (see B2C)

Button Ad

Buyer Persona

Buzzword

C

CAC (see Customer Acquisition Cost)

CMS (see Content Management System)

COS (see Content Optimization System)

CPA (see Cost Per Action)

CPC (see Cost Per Click)

CPI (see Cost Per Impression)

CPL (see Cost Per Lead)

CPM (see Cost Per Mille) 

CRM (see Customer Relationship Management)

CRO (see Conversion Rate Optimization)

CSS (see Cascading Style Sheets)

CTA (see Call-to-Action)

CTR (see Clickthrough Rate)

Caching

Call-to-Action (CTA)

CAN-SPAM

Cascading Style Sheets (CSS)

CASL

Cash Cow

Chat Bot

Churn Rate

Circle Back

Clickbait

Click-Through

Click-Through-Rate (CTR)

Clean House

Closed-Loop Marketing

Cold Calling

Cold Email

Comparative Advertising

Content

Content Delivery System (CDN)

Content Distribution

Content Management System (CMS)

Content Optimization System (COS)

Content Marketing

Content Strategy

Context

Contextual Advertising

Conversion

Conversion Path

Conversion Rate

Conversion Rate Optimization (CRO)

Comment Spam 

Cookie

Copywriting

Cost-Based Pricing

Cost Per Action (CPA)

Cost Per Click (CPC)

Cost Per Impression (CPI)

Cost Per Lead (CPL)

Cost Per Mille (CPM per Thousand Impressions)

CRM

Cross-Channel Marketing

Cross-Device Marketing

Crowdsourced Content

CTA (see Call-to-Action)

CTR (see Click-Through-Rate)

Curated Content

Customer Acquisition Cost (CAC)

Customer Insight

Customer Journey

Customer Lifetime Value

Customer Loyalty

Customer Relationship Management (CRM)

Customer Retention Rate

D

Dark

Data Studio

Data Transfer

Data Visualization

Deal Closing

Decision-Maker

Dedicated Hosting

Dedicated IP

Deep Linking

Deep Web

Demographics

Description Tag

Digital Asset Management


Direct Competition

Direct Mail

Direct Marketing

Directory (See Web Directory)

Discovery Call

Disintermediation

Domain Authority

Domain Name

Don't Go There

Doorway Page

Drip Campaign

Dynamic Content

E

Ebook

Editorial Calendar

E-Commerce

Effective Cost Per Mile (eCPM) aka Cost Per Thousand Impressions 

Email

Email List

Email Marketing

Email Spam

Engagement

Engagement Rate

Evergreen Content

Exact Match Keyword

Exclusivity

External Link

Ezine

F

4th and Inches

4 P's of Marketing

Facebook

Favicon

Favorite (See Bookmark)

Flash

Forecasting

Forum

Frames

Freemium

Frequency Cap

Friction


G

Gated Content

Geographic Segmentation

Geo-Targeting

GIF89a (see animated GIF)

GIF (see animated GIF)

Go Back and Sharpen Your Pencils

Going Live

Google+

Google Data Studio


Google Instant

Google Panda

Google Penguin

Guerilla Marketing

Guest Blogging

H

Hamburger Menu

Hard Offer

Hashtag

Heat Map

Hit

House Ad

Housekeeping

HTML

HTML Banner

HTML Email

Hybrid Model

I

ICP (see Ideal Customer Profile)

Ideal Customer Profile (ICP)

Inbound Marketing

Impression

Inbound Link

Inbound Marketing

Inbound Link

Incentivized Traffic

Infographic

Instagram

Interactive Agency

Internal Marketing

Interstitial

Invisible Web

J

JavaScript


K

KPI (see Key Performance Indicator)

Keyword (s)

Keyword Density

Keyword Marketing



Keyword Research

Keyword Stuffing

Keyword Tag

Key Performance Indicator (KPI)







L

LTV (see Lifetime Customer Value)

Landing Page

Lead

Lead Flows

Lead Generation

Lead Magnet

Lead Nurturing

Lead Qualification

Lifecycle Stages

Lifetime Customer Value (LTV)

Like-Gate

Link Building

Line Checker


Linkbait

LinkedIn

Link Popularity

Link Text

List Segmentation

Live and Breathe It 24/7/365

Local Marketing

Log File

Long-Tail Keyword

Long Domain Name

Loop You In

Loss Aversion

LTV:CAC


M

Manage the Optics

MOFU (see Middle-of-the-Funnel)

MRR (see Monthly Recurring Revenue)

Machine Marketing

Makeshift Marketing

Managed WordPress Hosting

Manual Submission

Marketing

Marketing Automation

Market-Based Pricing

Market Development

Market Penetration

Market Research

Market Share

Marketing Analytics

Marketing Funnel

Marketing Mix

Marketing Plan

Marketing Process

Marketing Qualified Lead

Media Kit

Meta Search Engine

META Tag Generator

META Tags

Microsite

Middle of the Funnel (MOFU)

Minimum Viable Product

Mobile First

Mobile Marketing

Mobile Optimization

Moderator

Middle-of-the-Funnel (MOFU)

Monthly Recurring Revenue (MRR)

Mousetrapping

Mulivariate Testing

N

NPS (see Net Promoter Score)

Native Advertising

Navigation

Netiquette

Net Promoter Score (NPS)


Network Effect

Net Promoter Score

News Feed

New Product Development

Niche Market/Business

Not Enough Boots on-the-Ground

No-Follow Link

O

Offer

Off-Page SEO

Omnichannel Marketing

Onboarding

On-Page Optimization

Offer

Off-Page Optimization

On-Page SEO (see also Search Engine Optimization)

Open Rate

Opt-in Email

Opt-In Form

Opt-Out

Organic Search

Outbound Link

P

POC (see Point of Contact)

PPC (see Pay Per Click)

PPL (see Pay Per Lead)

PPS (see Pay Per Sale)

Page Authority

Pagejacking

Paid Search Advertising

Page View

Partner Marketing

Pass-Along-Rate

Pay Per Click (PPC)

Pay Per Lead (PPL)

Pay Per Sale (PPL)

Payment Threshold

PayPal

Permission Marketing

Personal Development Plan

Pinterest

Podcast

Point of Contact (POC)

Pop-Under-Ad

Pop-Up-Ad

Portal

Portfolio

Premium WordPress Theme

Product Matrix

Public Relations

Q

Qualified Lead

QR Code

R

RON (see Run of Network)

ROS (see Run of Site)

ROI (see Return on Investment)

Rate Card

Reciprocal Links

Rectangle Ad

Referral

Relationship Marketing

Rep Firm

Return Days

Remarketing

Research and Development

Responsive Design

Return on Investment (ROI)

Retweet

Rich Media

Run of Network (RON)

Run of Site (ROS)

Run With It


S

SaaS (see Software-as-a-Service)

SEO (see Search Engine Optimization)

SLA (see Service Level Agreement)

SMB (see Small-to-Medium Business)

S.W.O.T. Analysis

Sales Funnel

Sales Qualified Lead

Search Engine

Search Engine Optimization (SEO)

Search Engine Spam

Search Engine Submission

Search Retargeting

Self-Serve Advertising

Sender Score

Service Level Agreement (SLA)

SERP

Share of Voice

Shopping Cart

Sig File

Site Search

Skyscraper Ad


Social Networking

Social Media Advertising

Social Media Impression

Small-to-Medium Business (SMB)

Smart Content

Smarketing

Snapchat

Social Media

Social Proof

Software-as-a-Service (SaaS)

Spam

Splash Page

Sponsorship

Stickiness

Square the Circle

Super Affiliate

Surround Session







T

TOFU (see Top-of-the-Funnel)

10X Marketing

Take It to the Next Level

Target Market

Target Marketing

Text Ad

Think Outside the Box

Top 10

Top-of-the-Funnel (TOFU see vs Bottom-of-the-Funnel)

Tracking Pixel

Trick Banner

Twitter

Two-Tier Affiliate Program




U

UI (see User Interface)

USP (see Selling Proposition)

UTM Codes (see Urchin Tracking Module)

UVP (see VALUE Proposition)

UX (see User Experience)

Underdelivery

User Experience (UX)

User Interface (UI)

Unique Value Proposition (USP)

Unique Visitors

URL

Usability

Unique Value Proposition (USP)

Urchin Tracking Module (UTM)

User Experience


V

Value Statement

Vertical Banner

Viral Content


Viral Marketing

Vlog

W

WOM (see Word-of-Mouth)

Web Browser

Web Design

Web Directory

Web Hosting

Website


Website Traffic

Website Usability

Who Is

Word-of-Mouth Marketing (WOM)

Workflow

X

XML Sitemap


Y

Youtube


Z

Zilch


Callahan
Callahan

Andrea Callahan inspires passionate & purpose-driven brands to maximize their strengths to craft an image that represents their WHY, and then use that WHY to position themselves as Industry Influencers; who share experiences that attract their Ideal Buyers. Callahan is a speaker, seminar leader, and the author of, "It's Your Brand ~ Make Your Identity Clear." Callahan is also the principal brand manager @ACIagency, a high-end boutique, integrated-marketing agency, specializing in helping locally-owned brands share their WHY.

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