The ultimate business & marketing dictionary of essential terms and Definitions
It is essential for Industry Influencers to understand business, including becoming familiar with complex concepts, terms and acronyms. We have put together this comprehensive glossary to help clarify lingo, demystify buzzwords and help you get out front in your marketing language.
As a marketing agency, we understand the forever changing jargon that will have you feeling lost within the conversation. We started with a list of common terms and phrases in marketing but quickly realized we needed to expand our list to include business terms as well.
We also discovered there are so many that our page was getting very long and we had not yet made it to the words beginning with the letter D. So, we decided to use this space for basic definitions.
As you click each definition you will be directed to a page that attempts to answer what the term means as well as why it matters to Industry Influencers who are managing and marketing brands to get out front, take the lead and become their buyer's obvious choice.
Above-the-Fold
Ad Blocking
Ad Space
Add URL (see Search Engine Submission)
AdSense
Advertising Network
Affiliate
Affiliate Manager
Affiliate Marketing
Affiliate Merchant
Affiliant Network
Affilate Software
Aggressive Timeline
Agile Marketing
AI Marketing
Algorithm
Alt Tag
Alt Text
Analytics
Animated GIF
Annual Recurring Revenue
Application Programming Interface (API)
Artificial Intelligence
Attribution Modeling
Autoresponder
Average Revenue Per Unit
A Walk In the Park
B2B (Business-to-Business)
B2C (Business-to-Customer)
BOFU (Bottom-of-the-Funnel)
Ballpark
Bandwidth
Banner Ad
Banner Blindness
Banner Exchange
Barter
Baseline
Be Proactive
Beyond the Banner
Big Data
Blog
Blogging
Blue Ocean Strategy
Bottom-of-the-Funnel (BOFU see Top-of-the-Funnel)
Bounce Rate
Brand
Browser (see WebBrowser)
Brand Identity
Broad Match
Burstable Bandwidth
Business Blogging
Business-to-Business (see B2B)
Business-to-Customer (see B2C)
Button Ad
Buyer Persona
Buzzword
CAC (see Customer Acquisition Cost)
CMS (see Content Management System)
COS (see Content Optimization System)
CPA (see Cost Per Action)
CPC (see Cost Per Click)
CPI (see Cost Per Impression)
CPL (see Cost Per Lead)
CPM (see Cost Per Mille)
CRM (see Customer Relationship Management)
CRO (see Conversion Rate Optimization)
CSS (see Cascading Style Sheets)
CTA (see Call-to-Action)
CTR (see Clickthrough Rate)
Caching
Call-to-Action (CTA)
CAN-SPAM
Cascading Style Sheets (CSS)
CASL
Cash Cow
Chat Bot
Churn Rate
Circle Back
Clickbait
Click-Through
Click-Through-Rate (CTR)
Clean House
Closed-Loop Marketing
Cold Calling
Cold Email
Comparative Advertising
Content
Content Delivery System (CDN)
Content Distribution
Content Management System (CMS)
Content Optimization System (COS)
Content Marketing
Content Strategy
Context
Contextual Advertising
Conversion
Conversion Path
Conversion Rate
Conversion Rate Optimization (CRO)
Comment Spam
Cookie
Copywriting
Cost-Based Pricing
Cost Per Action (CPA)
Cost Per Click (CPC)
Cost Per Impression (CPI)
Cost Per Lead (CPL)
Cost Per Mille (CPM per Thousand Impressions)
CRM
Cross-Channel Marketing
Cross-Device Marketing
Crowdsourced Content
CTA (see Call-to-Action)
CTR (see Click-Through-Rate)
Curated Content
Customer Acquisition Cost (CAC)
Customer Insight
Customer Journey
Customer Lifetime Value
Customer Loyalty
Customer Relationship Management (CRM)
Customer Retention Rate
Dark
Data Studio
Data Transfer
Data Visualization
Deal Closing
Decision-Maker
Dedicated Hosting
Dedicated IP
Deep Linking
Deep Web
Demographics
Description Tag
Digital Asset Management
Direct Competition
Direct Mail
Direct Marketing
Directory (See Web Directory)
Discovery Call
Disintermediation
Domain Authority
Domain Name
Don't Go There
Doorway Page
Drip Campaign
Dynamic Content
LTV (see Lifetime Customer Value)
Landing Page
Lead
Lead Flows
Lead Generation
Lead Magnet
Lead Nurturing
Lead Qualification
Lifecycle Stages
Lifetime Customer Value (LTV)
Like-Gate
Link Building
Line Checker
Linkbait
LinkedIn
Link Popularity
Link Text
List Segmentation
Live and Breathe It 24/7/365
Local Marketing
Log File
Long-Tail Keyword
Long Domain Name
Loop You In
Loss Aversion
LTV:CAC
Manage the Optics
MOFU (see Middle-of-the-Funnel)
MRR (see Monthly Recurring Revenue)
Machine Marketing
Makeshift Marketing
Managed WordPress Hosting
Manual Submission
Marketing
Marketing Automation
Market-Based Pricing
Market Development
Market Penetration
Market Research
Market Share
Marketing Analytics
Marketing Funnel
Marketing Mix
Marketing Plan
Marketing Process
Marketing Qualified Lead
Media Kit
Meta Search Engine
META Tag Generator
META Tags
Microsite
Middle of the Funnel (MOFU)
Minimum Viable Product
Mobile First
Mobile Marketing
Mobile Optimization
Moderator
Middle-of-the-Funnel (MOFU)
Monthly Recurring Revenue (MRR)
Mousetrapping
Mulivariate Testing
POC (see Point of Contact)
PPC (see Pay Per Click)
PPL (see Pay Per Lead)
PPS (see Pay Per Sale)
Page Authority
Pagejacking
Page View
Partner Marketing
Pass-Along-Rate
Pay Per Click (PPC)
Pay Per Lead (PPL)
Pay Per Sale (PPL)
Payment Threshold
PayPal
Permission Marketing
Personal Development Plan
Podcast
Point of Contact (POC)
Pop-Under-Ad
Pop-Up-Ad
Portal
Portfolio
Premium WordPress Theme
Product Matrix
Public Relations
RON (see Run of Network)
ROS (see Run of Site)
ROI (see Return on Investment)
Rate Card
Reciprocal Links
Rectangle Ad
Referral
Relationship Marketing
Rep Firm
Return Days
Remarketing
Research and Development
Responsive Design
Return on Investment (ROI)
Retweet
Rich Media
Run of Network (RON)
Run of Site (ROS)
Run With It
SaaS (see Software-as-a-Service)
SEO (see Search Engine Optimization)
SLA (see Service Level Agreement)
SMB (see Small-to-Medium Business)
S.W.O.T. Analysis
Sales Funnel
Sales Qualified Lead
Search Engine
Search Engine Optimization (SEO)
Search Engine Spam
Search Engine Submission
Search Retargeting
Self-Serve Advertising
Sender Score
Service Level Agreement (SLA)
SERP
Share of Voice
Shopping Cart
Sig File
Site Search
Skyscraper Ad
Social Networking
Social Media Impression
Small-to-Medium Business (SMB)
Smart Content
Smarketing
Snapchat
Social Media
Social Proof
Software-as-a-Service (SaaS)
Spam
Splash Page
Sponsorship
Stickiness
Square the Circle
Super Affiliate
Surround Session
UI (see User Interface)
USP (see Selling Proposition)
UTM Codes (see Urchin Tracking Module)
UVP (see VALUE Proposition)
UX (see User Experience)
Underdelivery
User Experience (UX)
User Interface (UI)
Unique Value Proposition (USP)
Unique Visitors
