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What Are UTM Codes? What Industry Influencers Need to Know

The Endless ways to track utm codes to increase revenue Which social network is directing the most traffic to your website, right now? It's ok if you don't know the answer
marketing terms
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What is Social Media Advertising? What Industry Influencers Need to Know

Real-time ROI with SOcial adsSocial media advertising promotes your posts on social platforms. This form of advertising is popular because it usually gives brands immediate ROI.  The immediate return on
paid search advertisement
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What is Paid Search Advertising? What Industry Influencers Need to Know

Search term. Paid search. Organic results. Paid search advertising can be an effective tool for small businesses, if done right. It could place your brand in front of the people who
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What is Advertising? What Industry Influencers Need to Know

Getting your Offer Seen & HeardAdvertising is the practice of spotlighting your product, service or brand through paid broadcasting - either in print or digital.All advertising shares two mutual goals:
Andrea Callahan, author, trainer, seminar leader and branding expert
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What Is Ad Group? What Industry Influencers Need to Know

Get Organized An ad group is a single set of ad options run against a specific set of keywords in Google Ads. They are used to keep your Google Ads account

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Callahan’s Corner

Strategy 7: Stay focused on core messge
Strategy 8: Maximize the Right Marketing Mix
Be authentic and be brave
Remain Steadfast & Purposeful with your Posts
Strategy 10: Identify Your Hub
Look for Common Questions & Concerns
Andrea Callahan, author, trainer, seminar leader and branding expert

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