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Food for Thought

Understanding the negatively affects of stress in your body
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3 Poor Attitudes are Hurting Your Brand. Name Them.

Who Is In the Mood to Keep it Real? Of Your Poor Attitudes, Explain Which 3 You Dislike Most and WHY...and How They Negatively Impact Your Brand There are many reasons we
dealing with difficult peple
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10 Ways Industry Influencers Deal With Difficult People

how to maintain your cool because You're out front & in the lead We all must deal with difficult people in both our personal and professional lives. Let's admit it, clients,
thank you for your time, trust and support
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What Are UTM Codes? What Industry Influencers Need to Know

The Endless ways to track utm codes to increase revenue Which social network is directing the most traffic to your website, right now? It's ok if you don't know the answer
marketing terms
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What is Social Media Advertising? What Industry Influencers Need to Know

Real-time ROI with SOcial adsSocial media advertising promotes your posts on social platforms. This form of advertising is popular because it usually gives brands immediate ROI.  The immediate return on
paid search advertisement
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What is Paid Search Advertising? What Industry Influencers Need to Know

Search term. Paid search. Organic results. Paid search advertising can be an effective tool for small businesses, if done right. It could place your brand in front of the people who
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What is Advertising? What Industry Influencers Need to Know

Getting your Offer Seen & HeardAdvertising is the practice of spotlighting your product, service or brand through paid broadcasting - either in print or digital.All advertising shares two mutual goals:
Andrea Callahan, author, trainer, seminar leader and branding expert
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What Is A/B Testing? What Industry Influencers Need to Know

Getting to the best campaign A/B testing is a method in marketing research where variables in a control scenario are changed so the alternate strategy is tested. Testing different variables help

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My Latest Articles

  • 3 Poor Attitudes are Hurting Your Brand. Name Them.
  • What Is a Brand to an Industry Influencer
  • 4 Mistakes I Made That Set My Business Back for Years
  • What Do Women Mean When They Say, “I Want to Thrive, Not Just Survive.”
  • What Would You Change If You Were Brave

Callahan’s Corner

Strategy 8: Maximize the Right Marketing Mix
Look for Common Questions & Concerns
Strategy 7: Stay focused on core messge
Remain Steadfast & Purposeful with your Posts
Strategy 10: Identify Your Hub
Be authentic and be brave
Andrea Callahan, author, trainer, seminar leader and branding expert

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