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what a brand means to industry influencers
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What Is a Brand to an Industry Influencer

The brand. The personality. When asked most people would describe a brand as a company's logo, tagline and maybe the icon like the Nike swoosh. The brand is really so much
marketing terms
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What is Social Media Advertising? What Industry Influencers Need to Know

Real-time ROI with SOcial adsSocial media advertising promotes your posts on social platforms. This form of advertising is popular because it usually gives brands immediate ROI.  The immediate return on
paid search advertisement
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What is Paid Search Advertising? What Industry Influencers Need to Know

Search term. Paid search. Organic results. Paid search advertising can be an effective tool for small businesses, if done right. It could place your brand in front of the people who

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My Latest Articles

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  • What Is a Brand to an Industry Influencer

Callahan’s Corner

Strategy 8: Maximize the Right Marketing Mix
Strategy 10: Identify Your Hub
Look for Common Questions & Concerns
Remain Steadfast & Purposeful with your Posts
Strategy 7: Stay focused on core messge
Be authentic and be brave
Andrea Callahan, author, trainer, seminar leader and branding expert

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