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Marketing

what a brand means to industry influencers
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What Is a Brand to an Industry Influencer

The brand. The personality. When asked most people would describe a brand as a company's logo, tagline and maybe the icon like the Nike swoosh. The brand is really so much
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The Marketing Strategy: Transforming Purposeful Relationships

Why Industry Influencers Serve their Ideal Buyers with ExcellenceThe Marketing Strategy is your direction for pulling your Ideal Buyer out of the jungle. It's the game plan for getting the
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Your Brand Image Is What Your Customers Say It Is

Mirror Check: How Do Your Customers See and Feel About Your Brand? Action Guide Your brand image is how you cut through the noise. Here's the thing 💡 your brand image, just
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What Are UTM Codes? What Industry Influencers Need to Know

The Endless ways to track utm codes to increase revenue Which social network is directing the most traffic to your website, right now? It's ok if you don't know the answer
marketing terms
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What is Social Media Advertising? What Industry Influencers Need to Know

Real-time ROI with SOcial adsSocial media advertising promotes your posts on social platforms. This form of advertising is popular because it usually gives brands immediate ROI.  The immediate return on
paid search advertisement
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What is Paid Search Advertising? What Industry Influencers Need to Know

Search term. Paid search. Organic results. Paid search advertising can be an effective tool for small businesses, if done right. It could place your brand in front of the people who
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What is Advertising? What Industry Influencers Need to Know

Getting your Offer Seen & HeardAdvertising is the practice of spotlighting your product, service or brand through paid broadcasting - either in print or digital.All advertising shares two mutual goals:
Andrea Callahan, author, trainer, seminar leader and branding expert
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What Is Ad Group? What Industry Influencers Need to Know

Get Organized An ad group is a single set of ad options run against a specific set of keywords in Google Ads. They are used to keep your Google Ads account
Andrea Callahan, author, trainer, seminar leader and branding expert
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What is Above-the-Fold? What Industry Influencers Need to Know

The most Important space The fold is a term used by web designers and Internet marketers to describe a web browser view. The above-the-fold is the section of a web page
Andrea Callahan, author, trainer, seminar leader and branding expert
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What Is A/B Testing? What Industry Influencers Need to Know

Getting to the best campaign A/B testing is a method in marketing research where variables in a control scenario are changed so the alternate strategy is tested. Testing different variables help

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My Latest Articles

  • 3 Poor Attitudes are Hurting Your Brand. Name Them.
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  • What Would You Change If You Were Brave

Callahan’s Corner

Remain Steadfast & Purposeful with your Posts
Strategy 7: Stay focused on core messge
Look for Common Questions & Concerns
Strategy 10: Identify Your Hub
Be authentic and be brave
Strategy 8: Maximize the Right Marketing Mix
Andrea Callahan, author, trainer, seminar leader and branding expert

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