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Content Marketing

Andrea Callahan, author, trainer, seminar leader and branding expert
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What Is A/B Testing? What Industry Influencers Need to Know

Getting to the best campaign A/B testing is a method in marketing research where variables in a control scenario are changed so the alternate strategy is tested. Testing different variables help

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Strategy 10: Identify Your Hub
Look for Common Questions & Concerns
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Strategy 8: Maximize the Right Marketing Mix
Andrea Callahan, author, trainer, seminar leader and branding expert

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