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What is Paid Search Advertising? What Industry Influencers Need to Know

Search term. Paid search. Organic results. Paid search advertising can be an effective tool for small businesses, if done right. It could place your brand in front of the people who
Andrea Callahan, author, trainer, seminar leader and branding expert
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What Is Ad Group? What Industry Influencers Need to Know

Get Organized An ad group is a single set of ad options run against a specific set of keywords in Google Ads. They are used to keep your Google Ads account

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Callahan’s Corner

Strategy 8: Maximize the Right Marketing Mix
Strategy 7: Stay focused on core messge
Strategy 10: Identify Your Hub
Remain Steadfast & Purposeful with your Posts
Look for Common Questions & Concerns
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Andrea Callahan, author, trainer, seminar leader and branding expert

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