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Small Business Branding

what a brand means to industry influencers
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What Is a Brand to an Industry Influencer

The brand. The personality. When asked most people would describe a brand as a company's logo, tagline and maybe the icon like the Nike swoosh. The brand is really so much
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Your Brand Image Is What Your Customers Say It Is

Mirror Check: How Do Your Customers See and Feel About Your Brand? Action Guide Your brand image is how you cut through the noise. Here's the thing 💡 your brand image, just
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How Successful Brands Serve their Customers with Excellence

Your Brand Is Not About You. Your Brand Is About How You Make Your Customers Think and Feel About Your Brand The most effective way to connect with your audience in

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Callahan’s Corner

Strategy 7: Stay focused on core messge
Look for Common Questions & Concerns
Remain Steadfast & Purposeful with your Posts
Strategy 8: Maximize the Right Marketing Mix
Strategy 10: Identify Your Hub
Be authentic and be brave
Andrea Callahan, author, trainer, seminar leader and branding expert

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