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what a brand means to industry influencers
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What Is a Brand to an Industry Influencer

The brand. The personality. When asked most people would describe a brand as a company's logo, tagline and maybe the icon like the Nike swoosh. The brand is really so much
brand love with Andrea Callahan
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How Industry Influencers Reimagine Brand Love for 2021

How COVID is Redirecting Brand LoveIn the final stretch of 2020 many brands are trying to figure out how to keep their businesses afloat while planning for the unknown of
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The Marketing Strategy: Transforming Purposeful Relationships

Why Industry Influencers Serve their Ideal Buyers with ExcellenceThe Marketing Strategy is your direction for pulling your Ideal Buyer out of the jungle. It's the game plan for getting the
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How Successful Brands Serve their Customers with Excellence

Your Brand Is Not About You. Your Brand Is About How You Make Your Customers Think and Feel About Your Brand The most effective way to connect with your audience in
dealing with difficult peple
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10 Ways Industry Influencers Deal With Difficult People

how to maintain your cool because You're out front & in the lead We all must deal with difficult people in both our personal and professional lives. Let's admit it, clients,

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My Latest Articles

  • 3 Poor Attitudes are Hurting Your Brand. Name Them.
  • What Is a Brand to an Industry Influencer
  • 4 Mistakes I Made That Set My Business Back for Years
  • What Do Women Mean When They Say, “I Want to Thrive, Not Just Survive.”
  • What Would You Change If You Were Brave

Callahan’s Corner

Remain Steadfast & Purposeful with your Posts
Look for Common Questions & Concerns
Be authentic and be brave
Strategy 8: Maximize the Right Marketing Mix
Strategy 10: Identify Your Hub
Strategy 7: Stay focused on core messge
Andrea Callahan, author, trainer, seminar leader and branding expert

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