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Ideal Buyer

what a brand means to industry influencers
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What Is a Brand to an Industry Influencer

The brand. The personality. When asked most people would describe a brand as a company's logo, tagline and maybe the icon like the Nike swoosh. The brand is really so much
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How Successful Brands Serve their Customers with Excellence

Your Brand Is Not About You. Your Brand Is About How You Make Your Customers Think and Feel About Your Brand The most effective way to connect with your audience in

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My Latest Articles

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Callahan’s Corner

Remain Steadfast & Purposeful with your Posts
Be authentic and be brave
Look for Common Questions & Concerns
Strategy 10: Identify Your Hub
Strategy 7: Stay focused on core messge
Strategy 8: Maximize the Right Marketing Mix
Andrea Callahan, author, trainer, seminar leader and branding expert

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