What is Social Media Advertising? What Industry Influencers Need to Know

Real-time ROI with SOcial adsSocial media advertising promotes your posts on social platforms. This form of advertising is popular because it usually gives brands immediate ROI. The immediate return on

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What is Paid Search Advertising? What Industry Influencers Need to Know

Search term. Paid search. Organic results. Paid search advertising can be an effective tool for small businesses, if done right. It could place your brand in front of the people who

Andrea Callahan, author, trainer, seminar leader and branding expert

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What Is Ad Group? What Industry Influencers Need to Know

Get Organized An ad group is a single set of ad options run against a specific set of keywords in Google Ads. They are used to keep your Google Ads account

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What is Above-the-Fold? What Industry Influencers Need to Know

The most Important space The fold is a term used by web designers and Internet marketers to describe a web browser view. The above-the-fold is the section of a web page