The brand. The personality. When asked most people would describe a brand as a company's logo, tagline and maybe the icon like the Nike swoosh. The brand is really so much
There are many mistakes that new brands make when they are first starting out. There are obvious errors like, failing to lock down intellectual property, wearing all the hats, micromanaging for too long, or failing to understand the importance of cash flow vs. just making a profit.
What does your brand stand for...and what does it stand up for When you started your business, I imagine it was probably a challenging, yet exhilarating experience. I bet it wasn't easy.
The Truth about why dreamers take a leap of faith to start a path their own way varies depending on the experiences of the entrepreneur. Some employees feel that they are more capable than their employers so they are motivated by the desire to take part in all aspects of the company's operation.