Andrea Callahan helping Industry Influencers brand their WHY

For Brands Who Choose to be their Buyer's Obvious Choice...

Get out front, lead from within, & leave your mark on the world

It's Your Brand ~ Make Your Identity Clear

You are your brand and your brand is you. Your brand is the vehicle that propels you into your audience's lives and into their hearts. A great brand is more than attractive graphics and some witty type - although that is essential too.

Your brand must reflect the heart and soul of your products and services. Your brand is the offer of a promise that you can live up to. When your brand is ready for launch, you will have a robust, compelling and appealing, brand uniquely positioned to attract the client's that are most likely to be excited about buying or working with you.

Who Is this Book For?
Anyone who wants to leverage their personal strengths to increase opportunities and maximize options for success.

Discover Your Essence
Design Your Image
Establish Your Trademark
Implement An Action Plan
Leave a Legacy of Business Excellence
Distinguish yourself from competitors and command center stage in the marketplace.

Designing a Uniquely Dynamic Brand that Exemplifies Your PurposeYour PassionYour StoryYour Mission

It's Your Brand ~ Make Your Identity Clear

Andrea Callahan's book,

Click here to order your copy now

What Readers Have to Say

  • LaDaria Richardson LaDaria Richardson Multi Beauty Pageant Winner & LED, Miss Black Charlotte/Queen City Pageant
    "Andrea Has a Jewel With This Book! "All I can say is what a gift you have! I want to thank you for opening your heart and wisdom through this book. You will not only inspire but help take people and their businesses to the top" I, highly, recommend Author Andrea A. Callahan's book to everyone in business, especially in today's competitive marketplace."
    More about LaDaria
  • Dr. Joyce M. Knudsen Dr. Joyce M. Knudsen Image Consultant Master & Business Owner
    "A MUST READ FOR PROFESSIONALS" "As someone in business for 30 years, I know the importance of branding. It is your promise to the world. I love Author Andrea Callahan's whimsical approach to getting the point across. In this book, she maps out how to make YOUR identity known and clearly defined. A Freelances "Bible." I, highly, recommend Author Andrea A. Callahan's book to everyone in business, especially in today's competitive marketplace."
    More about Dr. Joyce
  • Venus Allen Venus Allen CP Coalition
    "I had this book for a while before actually reading it.  Once I began to read it, I got so excited, motivated, and relieved to finally learn the answers I needed.  I felt like everything I have been wanting to do and sort out in my mind was now brought to life by these easy and sensible directives.  This book will help me with being the best Me and Business Owner.  As a Consultant and Entrepreneur; I will be giving this book as a part of my services to my clients.  Callahan has really blessed us with a jewel for success.  Thanks a Million! -Venus Allen, CP Coalition"
    More with Venus
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Illuminate those 3:00 AM BIG IDEAS & Bring them to LIFE

10 Strategies to Move Your Brand from Mediocre to Extraordinary!

  • 1

    Exemplify Brand Promise

    Your brand is a reflection of your purpose, mission, values, credibility and integrity.

  • 2

    Design a Dynamic Image

    Your image is what differentiates you in the marketplace & attracts your target audience.

  • 3

    Craft Intentional Marketing Messages

    Connect with your ideal buyer with clear, concise, communicable, captivating & contagious communications.

  • 4

    Nurture Effective Engagement

    Build deep, long-lasting, meaningful, & reciprocal relationships to build a tribe of repeat buyers.

  • 5

    Use Strategic Integrated-Marketing

    Stay relevant and top-of-mind in order to be the chosen solution provider for your customers.

  • 6

    Focus on the Process

    Implement systems, tools and best practices that make it easy for you to keep a bird's eye view on your goals; while maintaining daily productivity and revenue targets.

  • 7

    Serve with Excellence

    Create a culture of trust, accountability, honor, transparency and enthusiasm to build loyal employees and strong brand equity.

  • 8

    Invest in Development

    Keep a pulse of the health of your organization, employees and stakeholders. Encourage ingenuity, creativity and innovation - by fostering personal mastery, professional development and leadership.

  • 9

    Maximize Public Relationships

    Establish a culture of authenticity, transparency & trustworthiness to maintain a tribe of brand advocates.

  • 10

    Become an Industry Influencer

    Position yourself as a market-leader & profit master so your business is cutting edge, trendsetting and the provider of choice in your industry. Share your experience, talents, special gifts to positively impact your marketplace. Take the lead in the community, position yourself to serve others and leave a legacy.

Defining & Implementing Your Brand Is Like a Journey of Business Self-Discovery & Style

Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering your brand messages. Consistent strategic branding leads to stronger brand equity, influence in your industry and increased revenue.

Your Brand is the View Into Your Soul & Expresses Your Passion

Exemplifies Your Life's Work

Your brand is one critical aspects of any business. Whether you are a professional looking to position yourself as an author, coach, trainer or speaker - your brand exemplifies your strength and defines your life's work.

If you are a business owner, your brand is your promise to your customer. It tells them what they can expect from you, how you are the best to solve their problems and how you are different from any other offers. Your brand is your secret sauce to becoming a industry leader.

“Design is not just what it looks like and feels like. Design is how it works.'" ~Steve Jobs, Co-Founder of Apple™

Let Us Help You. Define your brand strategy and equity. My team and I can help you create a voice for your company. We can teach you how to be true to your brand. Successful brand messaging will ensure that you are getting the attention of your ideal buyer - we can help you achieve that too! We can also help you implement a cutting edge brand strategy, including everything from your tagline, logo to your Facebook cover and website!

Andrea Callahan International

Brand management, marketing communications, & public relations.
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Click above now to get your seat at the BIG table

It's Your Brand Renew, Rekindle, Reignite

Join the ranks of the Super-Successful by designing a brand of distinction. Position yourself as an Industry Influencer and take your place as the leader of the pack.

SAVE THE DATE Join us on FREE "It's Your Brand" Webinar!

For the discriminating few, who are ready to renew, rekindle and reignite the impact your business has in the market.



  • Tuesday, 17th April
  • 2:00 PM New York
  • 11:00 AM San Diego
  • 7:00 PM London

If you are ready for a BRAND RELAUNCH, this is a must attend call. Join the ranks of the super-successful and RE-POSITION yourself as an Industry Influencer of distinction.

Trouble Defining Your WHY?

I can help you discover the essence of your authentic brand. Your intention, vision and mission should be the foundation from which everything else is built. Know your WHY & exemplify it. Your passion & purpose-driven brand is ready to go to the next level. Let's go! You can do it.

Andrea Callahan coaching Industry Influencers brand their WHY

YOU ARE NOT ALONE. I can help get you there!

One-on-One Coaching

3 Spots Left!

Feeling stuck? Overwhelmed? Not sure where to begin? If you need a bit more support, I have some good news for you! I would love to discuss the option of being your coach. I offer a select few, personalized coaching. I provide insight, feedback and guidance from an outside vantage place.

Our ongoing collaborative creative partnership is built upon action and forward moving thinking and planning.

During this powerful alliance, you will laser focus on achieving exactly what you want from your business and designing a brand to match. I will help you develop an effective action plan that will dramatically move the needle to your success.

CALLAHAN, SIGN ME UP Help me frame my WHY

Click to apply, save your seat with the super-successful.

What's New!

New York, Charlotte, Atlanta, New Orleans & Tuskegee!

Seminars & workshops coming this fall! Business strategies & marketing for action takers & go-getters...just like you.

Our team is also very excited to offer a range of books, Cd's, journals, courses & webinars to help move your btand from mediocre to extraordinary success. If you are already doing well in business...Great! Now let's get walking among the Super-Successful!

Online Courses Coming Soon!

Andrea Callahan's Industry Influencer Academy

Public Speaking Under Pressure

Learn How to Speak Confidently, Present Poised & Position Yourself as an Industry Influencer.

Training with Andrea Callahan Public Speaking Under Pressure

This course is aimed at improving your skills and learning some new techniques which will give you the persuasive edge when you are making a presentation, fielding difficult questions, or presenting complex information.

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from the Stage

Increase brand awareness Multiply your revenue. Gain brand advocates.

Callahan's Marketing from the Stage Seminar

Share your expertise doing workshops, seminars and training. Fall 2018 Early bird registration soon!