For Brands Who Choose to be their Buyer's Obvious Choice...
Get out front, lead from within, & leave your mark on the world
It's Your Brand ~ Make Your Identity Clear
You are your brand and your brand is you. Your brand is the vehicle that propels you into your audience's lives and into their hearts. A great brand is more than attractive graphics and some witty type - although that is essential too.
Your brand must reflect the heart and soul of your products and services. Your brand is the offer of a promise that you can live up to. When your brand is ready for launch, you will have a robust, compelling and appealing, brand uniquely positioned to attract the client's that are most likely to be excited about buying or working with you.
Who Is this Book For?
Anyone who wants to leverage their personal strengths to increase opportunities and maximize options for success.
Discover Your Essence
Design Your Image
Establish Your Trademark
Implement An Action Plan
Leave a Legacy of Business Excellence
Distinguish yourself from competitors and command center stage in the marketplace.
Designing a Uniquely Dynamic Brand that Exemplifies Your PurposeYour PassionYour StoryYour Mission
It's Your Brand ~ Make Your Identity Clear
What Readers Have to Say
LaDaria Richardson Multi Beauty Pageant Winner & LED, Miss Black Charlotte/Queen City Pageant
"Andrea Has a Jewel With This Book! "All I can say is what a gift you have! I want to thank you for opening your heart and wisdom through this book. You will not only inspire but help take people and their businesses to the top" I, highly, recommend Author Andrea A. Callahan's book to everyone in business, especially in today's competitive marketplace."More about LaDaria
Dr. Joyce M. Knudsen Image Consultant Master & Business Owner
"A MUST READ FOR PROFESSIONALS" "As someone in business for 30 years, I know the importance of branding. It is your promise to the world. I love Author Andrea Callahan's whimsical approach to getting the point across. In this book, she maps out how to make YOUR identity known and clearly defined. A Freelances "Bible." I, highly, recommend Author Andrea A. Callahan's book to everyone in business, especially in today's competitive marketplace."More about Dr. Joyce
Venus Allen CP Coalition
"I had this book for a while before actually reading it. Once I began to read it, I got so excited, motivated, and relieved to finally learn the answers I needed. I felt like everything I have been wanting to do and sort out in my mind was now brought to life by these easy and sensible directives. This book will help me with being the best Me and Business Owner. As a Consultant and Entrepreneur; I will be giving this book as a part of my services to my clients. Callahan has really blessed us with a jewel for success. Thanks a Million! -Venus Allen, CP Coalition"More with Venus
Illuminate those 3:00 AM BIG IDEAS & Bring them to LIFE
Exemplify Brand Promise
Your brand is a reflection of your purpose, mission, values, credibility and integrity.
Design a Dynamic Image
Your image is what differentiates you in the marketplace & attracts your target audience.
Craft Intentional Marketing Messages
Connect with your ideal buyer with clear, concise, communicable, captivating & contagious communications.
Nurture Effective Engagement
Build deep, long-lasting, meaningful, & reciprocal relationships to build a tribe of repeat buyers.
Use Strategic Integrated-Marketing
Stay relevant and top-of-mind in order to be the chosen solution provider for your customers.
Focus on the Process
Implement systems, tools and best practices that make it easy for you to keep a bird's eye view on your goals; while maintaining daily productivity and revenue targets.
Serve with Excellence
Create a culture of trust, accountability, honor, transparency and enthusiasm to build loyal employees and strong brand equity.
Invest in Development
Keep a pulse of the health of your organization, employees and stakeholders. Encourage ingenuity, creativity and innovation - by fostering personal mastery, professional development and leadership.
Maximize Public Relationships
Establish a culture of authenticity, transparency & trustworthiness to maintain a tribe of brand advocates.
Become an Industry Influencer
Position yourself as a market-leader & profit master so your business is cutting edge, trendsetting and the provider of choice in your industry. Share your experience, talents, special gifts to positively impact your marketplace. Take the lead in the community, position yourself to serve others and leave a legacy.
New York, Charlotte, Atlanta, New Orleans & Tuskegee!
Seminars & workshops coming this fall! Business strategies & marketing for action takers & go-getters...just like you.
Our team is also very excited to offer a range of books, Cd's, journals, courses & webinars to help move your btand from mediocre to extraordinary success. If you are already doing well in business...Great! Now let's get walking among the Super-Successful!
Online Courses Coming Soon!
Public Speaking Under Pressure
Learn How to Speak Confidently, Present Poised & Position Yourself as an Industry Influencer.
This course is aimed at improving your skills and learning some new techniques which will give you the persuasive edge when you are making a presentation, fielding difficult questions, or presenting complex information.
News From My Blog
3 Poor Attitudes are Hurting Your Brand. Name Them. January 6, 2021
What Is a Brand to an Industry Influencer January 5, 2021
4 Mistakes I Made That Set My Business Back for Years January 4, 2021
What Would You Change If You Were Brave January 2, 2021
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from the Stage
Increase brand awareness Multiply your revenue. Gain brand advocates.
Share your expertise doing workshops, seminars and training. Fall 2018 Early bird registration soon!