Content Marketing: Process of creating and publishing content that engages your readers to develop a mutually beneficial relationship. It also positions you to build credibility, trust, and authority in your industry. It focuses on “pulling” in new leads via the informative valuable content you share instead of hard-selling them by “pushing” out advertising messages.
What are your customers talking about online right now? If you don’t know, you could be missing out on an important conversation; a conversation that could ultimately increase your brand awareness, sales, and profit margin.
Content Marketing is a powerful way to join the conversation.
In order to position yourself as an Industry Influencer, you must start conversations that appeal to your target market; and further engage your ideal customer.
Content Marketing is the practice of writing and publishing valuable content, with the ultimate goal of acquiring new leads and customers.
By publishing your own engaging and purposeful content, Content Marketing helps you share your products and services without actually “selling.” This strategy allows you to become a resource and a comfortable space for your target market to spend their time.
Instead of hard-selling, it allows you to deliver great information to your ideal buyer that naturally progresses them into becoming a fan of your brand, a paying customer, a brand ambassador and a ultimately a repeat buyer.
The best Content Marketing takes a consistent customer-centric approach. It becomes the gateway for you to become influential in the lives of your target market. As an Industry Influencer, you can start and/or tap into the conversation to learn what matters most to them. It helps you connect to your existing and potential customers in a deep and meaningful way. It then provides engaging content focused on those interests, needs, wants, pains, concerns, and questions. This emotional connection, may not have otherwise been available to you. As a result, you can expect to:
- Increase brand awareness
- Generate buzz around your expertise
- Build credibility and authority by educating your target market
- Align your customers’ and prospects’ needs with those of your business
- Position yourself as the logical choice to solve their problem
Content Marketing is one of the most important segments of an overall integrated marketing strategy designed to identify, target, engage and convert new customers to your business.
My team and I work closely with businesses just like yours to identify what type of content that will influence your customers and prospects, – and help you give it to them in a purposeful way.
When integrated with Social Media, Video Marketing, and other valuable strategies, we can develop a holistic plan of action that is just right for your business goals.
Content Marketing can give you genuine connections that promote your brand, build customer loyalty, and build a tribe of repeat buyers.
We take a multi-tiered approach to providing you with high-quality, professionally produced content. We will help implement one or more of the following :
- Email Marketing
- Article & Blog Post Writing
- Social Media Content
- Ebooks & Reports
- Press Releases
- Video Content
- White Papers
- … and much more!
I will work with you to craft a custom-tailored content marketing strategy that helps you attract, engage and convert more leads into customers.
Position You As An Industry Leader & Help Your Business Grow. But first we must:
- Increase your search visibility on Google, Yahoo, Bing and other search engines
- Increase engagement and influence on the biggest social media platforms, including Facebook, Google+, YouTube, Twitter and Instagram
- Improve the reach of your content so that it connects with your target audience while their researching information related to your industry online
- Coordinate content topics and scheduling based on keyword research
Ready to Get Started?
Whether you need an extensive Content Marketing Strategy or simply want to publish more content on a regular basis, my team and I are here to help you achieve a stronger and more permanent connection with your ideal client.
Let us help capture your dream on paper. Our custom-tailored Brand Strategy Plan & Marketing Communications Program
As a Business Professional...
It would be irresponsible for me to cite an exact fee for your project. You are unique and your business is equally very special. For this reason, I offer you today a starting fee that typical business owners may expect to invest in their branding & marketing communications plan. This will give you some idea about the level of commitment necessary to move forward. Please find my guarantee of satisfaction is real. If you are not completely satified, I will refund your investment...Guranteed. I am confident you will find my firm serves you with excellence. You can rest assured you are working with a team of professionals dedicated to your success. Your business success is my business success. Literally. In awareness, passion, joy, purpose & extra-ordinary business,
Click the Get Started Now button and get started on those 20 mission-critical, brand-defining & purpose-driven questions. Complete & submit the form and we will contact you right away!
How Much Does It Cost?
Callahan Coaching & Consulting fees are based on our overall contribution to the value you derive from the project, providing a dramatic ROI for you and equitable compensation for us.
CCC engagement will be highly customized to your needs. Most of our clients pay a monthly retainer based on an agreed to scope of work that is defined from our complimentary discovery session.
The Work We Do For You Is Custom-Tailored for Your Business Growth & Development.
How Do You Measure Your ROI? What's the Real Benefit of Choosing to Work With Us?
- A process that yields results
- 3rd party unbiased, experienced perspective
- Industry knowledge & insight
- A plan for measurable, substainable growth
- A leader who can bring talented players to your table
- Brand loyalty & repeat buyers
- Practical problem-solving
- Ongoing & unlimited support
- Business professionals with high standards & integrity
- Tangible measurement from where you were to where you are now
- Increased brand awareness & revenue