Successful brands are built from the inside out. Your brand audit will provide you with a comprehensive overview of the health of your brand, thereby giving you a reflection of the viability of your company.

Complimentary Brand Audit

  • Low or stagnant revenue?
  • Few targeted prospects?
  • Need better relationship with ideal customer?
  • Low investment or return buyers?

If you answered YES to any of these questions, click the button below for a FREE consultation. Let's figure out how you can implement strategies to increase number of customers; Increase the number of transactions; Increase average sale value, as well as; Increase customer loyalty and brand ambassadors.

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Your Brand Audit Reveals Your Brand's TRUE Position & Meaning

It Describes & Evaluates the Current State of Your Brand's Effectiveness to Reach Your Company's Goals

Callahan is here to audit your brand to increase awareness and revenue

A brand audit is effectively a health check of the brand to identify and address areas in your business that need your attention.  A brand analysis gives you the insight to turn things around and grow your bottom line.

Brands are like living entities with life cycles. They start with much excitement and promise; they develop and grow; and subsequently plateau. It's at this mature stage of evolvement, when your offer, potentially start to lose relevance. If your brand fails to continue to resonate with your ideal buyers, they may gravitate to other providers - your competition.

Additionally, a brand audit helps you monitor this cycle so you keep your brand fresh, relevant and in the lead. It confirms when it's time to reinvigorate, revitalize and reinvent your image and reputation, before you start to lose revenue.

A robust, consistent brand means you spend less money attracting new customers. It also motivates return buyers, who will also happily send you referrals and instantly become your brand ambassadors. This new tribe is critical to your business success because their loyalty to your brand, directly increases  your brand awareness and revenue.

Andrea Callahan's Industry Influencers Brand Audit

Do I Really Need An Audit of My Business Brand?

Ask yourself, does your brand represent the heart and soul of your business?

Can you answer the following questions with authority...

  • Vision - What is your intention for your business?
  • Mission - What's your birds-eye view? What's your legacy?
  • Values - What does it stand for?
  • Identity - What business are you in? What's your niche?
  • Differentiation - What is your unique selling proposition? Why you? What's different about your offers?
  • Promise - What hopes, dreams and desires does your offer satisfy?
  • Solution - What problems or need does your offer solve?
  • Benefit - What are your core business strengths & advantages?
  • Position - Are you a leader in the marketplace? Your industry? Among competitors?
  • Motivation - What compels people to buy and use your brands products and services?
  • Characteristics - What characterizes the way you sell and provide your service ?
  • Culture - Do you have a following, a tribe and loyal. dedicated repeat buyers?

Strong brands are more profitable and increase company value. They enable you to command premium rates; ensure customer preference in buying decisions;  build customer loyalty - together each not only reduces the cost of sales but also solidifies your leadership in the marketplace.

What is a brand audit?

Reconnect & Reunite –  Get to Know Your Brand Again

Movers-and-shakers just like you understand this is a valuable investment for the evolution or revolution of your brand - and ultimate business success.

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At Andrea Callahan International, we are upfront and transparent with our process and fees, because we support you in every way possible. If we decide to work together, we want you to know, plan and expect the amount of your investment, as soon as possible. Here is a snapshot of what you can expect when working with ACI.  It is equally as important so us, that you come to know, plan and expect the highest level of personalized service you will receive from us. After your complimentary brand audit, you may receive an invitation to work with us. If we are good fit for you, and vice-versa, we will deliver a comprehensive proposal that will detail your custom-tailored strategy roadmap. Sounds fair? Click the button above & let's get started now!

If You Are Not Totally Jazzed With Your Results...

I will personally refund your investment. Your satisfaction is my #1 priority. When you invest in your business, I invest in your business success. My agency is designed to meet the needs of every guest we serve. Yes, when you are my are my guest; my team and I treat you accordingly. Andrea Callahan teaching Industry Influencers to brand their WHY

Andrea Callahan International branding for Industry Influencer

Understand Branding & Why It's Critical to Your Business Success

Branding vs. Style

Your brand is about so much more than style - although design and culture are equally important. Your brand is more about how your clients perceive your business. It is about how deeply your message resonates with them. The result = a loyal base of cheer-leading repeat buyers!

Your Strategic Brand

Your brand is the foundation of all of your marketing communications. It is undoubtedly the cornerstone of your business' value. Your brand is the key assess that build perceived value; increase margins; makes sales easier and more frequently; and build vital equity in your company.

Brand Uniqueness

Your successful brand will own a unique position in the market. Your unique value proposition (USP), brand promise and brand messaging all necessary ingredients for a dynamic brand strategy. The essence of your brand and the culture it breeds is what makes you the clear winner in your niche.

Marketing Strategy

The natural partner of branding aims to make your company more desirable, more memorable and therefore more profitable. Strategic marketing and a strong brand strategy reinforce your image as well as your reputation - which results in more clients, more products sold and increased revenue! Your marketing strategy must be as unique as you are; laser focused and targeted for maximum success.

Corporate Identity

More than a logo and some fancy logotype. Your graphic identity is essential to your visual branding. Your company's graphics are central ingredients for brand building and increased brand equity. The message delivered by your brand collateral must be consistent, appealing and represent the essence and culture of your business.

Marketing Communications

Implementing the elements of your branding and marketing strategies throughout each of your business' touch-points. Every point of contact your customer may have with your business must exemplify who you are; what you stand for; what you promise to deliver; and why they should choose you.

Internet Marketing

An important arena to display your marketing communications is on the World Wide Web. That presence must be thoughtfully planned with purpose and results driven.  The conversations you have with prospects, current and past clients on your website, email marketing or social media for examples, must coincide and collaborate your brand image, message and promise.

Digital Marketing

Your messaging is critical to your business success. The success of your public relations is dependent upon your Advertisement choices whether on TV or radio. Everything from your Billboard Ads to your press releases must all convey the same message - the spirit of your business - it's essence, culture and assets.

"YES! I Should Get An Audit of My Business Brand!"

"I do want my brand to represent the heart and soul of my business."

I intend and expect...

  • Clearer focus and vision. Clarify the focus and vision of my brand, from both an internal and external perspective.
  • Stronger competitive advantage. Better define my brand’s competitive advantages and points of difference.
  • Deeper customer understanding. Improve the organization's knowledge surrounding our ideal buyer's awareness, attitudes, and behaviors.
  • Improve & increase communication with clients who are excited about our products and services.
  • Build relationships in a deep and meaningful way; to foster brand loyalty and equity.

  • Send more consistent messaging about my brand in forms of marketing communications that are best suited for my business & customers..
  • Develop a more unified brand identification.that clearly defines my brand identity; and enforce compliance among all touch-point areas and marketing collateral.
  • Improved internal alignment. Provide training and encourage internal behaviors that are consistent with what the brand's purpose and goals. More marketing accountability.
  • Realistically define and prioritize marketing objectives and measure their accomplishment using a new set of metrics.
  • Ensure my organization's processes, and employees are well-trained to reinforce our brand.

Are You Ready to Craft a Winning Brand & Catapult Your Business Success?

Give Callahan Coaching and Consulting a call. Let us help you.Andrea Callahan International is a Charlotte-based integrated marketing and communications agency specializing in branding, communication marketing and engagement marketing. You will see the results when you exemplify a brand to attract your target market and craft marketing messages that resonate with your ideal buyer as well implement engagement strategies to convert more buyers.

Maximize your business success by discovering your true brand essence. Stop wasting valuable time and money with unscheduled, unplanned and unreliable marketing techniques. Speak directly to the prospects who are going to be most excited to hear from you.

You started your business with passion and a purpose, let us show you how to convey that message to the world.

What have you got to lose? There is no investment today to get your personalized brand audit.

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Not Sure Where to Start?

You Want to Make a Move, But Not Sure Which Direction is Best for You?

Is Your Brand a Valuable Asset In Your Business?...

Strong brands are more profitable and increase company value. 

Answers theses questions too... how do you uniquely position a product or your company to make it the most dynamic, compelling and appealing to your prospective customers?  The answer must precede all other marketing including your corporate identity. Everything in your business should flow from your brand strategy.

Your life is full and your days are don't have the time or the wherewithal to learn it all yourself. Believe me, I understand. You are the reason, I do this work. In my heart, I believe entrepreneurs are special people. You are courageous, you are a dreamer and you are smart enough to know when you should get help. Well, here it me today and schedule a Power Conference to get you started. For clarity, this Power Conference if for the dedicated elite few who are ready to go ALL IN tobuild a thriving business doing what they love, from the inside out and from the ground up. If this is you, click the Yes, I'm Ready button and let's get started.

So, here is the moment of decision: Is your brand effectively working for you?

Every business must:

Acquire new leads & prospects

Convert these leads into buyers

Get those buyers to buy more

Get those buyers to buy more often

Get those buyers to send referrals

If you are struggling in any of these areas. It's time to evaluate your brand.

Callahan I'm not sure where to start

Exemplify Your Passion with a Custom-Tailored Brand Strategy Plan

Crafting an Exceptional Experience for Your Clients in order to Gain Their Awareness & Loyalty
Thanks Callahan I am ready for my free brand audit in Charlotte

Schedule your Power Conference with me today and let's see talk about what you need in your business.

CALLAHAN, I'M READY!Reserve my space on your calendar!
Increase the number of targeted prospects, build deeper relationships with your ideal buyers, increase repeat buyers and dramatically increase your revenue.
Click the "Callahan I'm Ready!" button above and Let's go!
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