Your Brand Audit Reveals Your Brand's TRUE Position & Meaning
It Describes & Evaluates the Current State of Your Brand's Effectiveness to Reach Your Company's Goals
A brand audit is effectively a health check of the brand to identify and address areas in your business that need your attention. A brand analysis gives you the insight to turn things around and grow your bottom line.
Brands are like living entities with life cycles. They start with much excitement and promise; they develop and grow; and subsequently plateau. It's at this mature stage of evolvement, when your offer, potentially start to lose relevance. If your brand fails to continue to resonate with your ideal buyers, they may gravitate to other providers - your competition.
Additionally, a brand audit helps you monitor this cycle so you keep your brand fresh, relevant and in the lead. It confirms when it's time to reinvigorate, revitalize and reinvent your image and reputation, before you start to lose revenue.
A robust, consistent brand means you spend less money attracting new customers. It also motivates return buyers, who will also happily send you referrals and instantly become your brand ambassadors. This new tribe is critical to your business success because their loyalty to your brand, directly increases your brand awareness and revenue.
If You Are Not Totally Jazzed With Your Results...
I will personally refund your investment. Your satisfaction is my #1 priority. When you invest in your business, I invest in your business success. My agency is designed to meet the needs of every guest we serve. Yes, when you are my client...you are my guest; my team and I treat you accordingly.
Understand Branding & Why It's Critical to Your Business Success
Branding vs. Style
Your brand is about so much more than style - although design and culture are equally important. Your brand is more about how your clients perceive your business. It is about how deeply your message resonates with them. The result = a loyal base of cheer-leading repeat buyers!
Your Strategic Brand
Your brand is the foundation of all of your marketing communications. It is undoubtedly the cornerstone of your business' value. Your brand is the key assess that build perceived value; increase margins; makes sales easier and more frequently; and build vital equity in your company.
Your successful brand will own a unique position in the market. Your unique value proposition (USP), brand promise and brand messaging all necessary ingredients for a dynamic brand strategy. The essence of your brand and the culture it breeds is what makes you the clear winner in your niche.
The natural partner of branding aims to make your company more desirable, more memorable and therefore more profitable. Strategic marketing and a strong brand strategy reinforce your image as well as your reputation - which results in more clients, more products sold and increased revenue! Your marketing strategy must be as unique as you are; laser focused and targeted for maximum success.
More than a logo and some fancy logotype. Your graphic identity is essential to your visual branding. Your company's graphics are central ingredients for brand building and increased brand equity. The message delivered by your brand collateral must be consistent, appealing and represent the essence and culture of your business.
Implementing the elements of your branding and marketing strategies throughout each of your business' touch-points. Every point of contact your customer may have with your business must exemplify who you are; what you stand for; what you promise to deliver; and why they should choose you.
An important arena to display your marketing communications is on the World Wide Web. That presence must be thoughtfully planned with purpose and results driven. The conversations you have with prospects, current and past clients on your website, email marketing or social media for examples, must coincide and collaborate your brand image, message and promise.
Your messaging is critical to your business success. The success of your public relations is dependent upon your Advertisement choices whether on TV or radio. Everything from your Billboard Ads to your press releases must all convey the same message - the spirit of your business - it's essence, culture and assets.
"YES! I Should Get An Audit of My Business Brand!"
"I do want my brand to represent the heart and soul of my business."
I intend and expect...
- Clearer focus and vision. Clarify the focus and vision of my brand, from both an internal and external perspective.
- Stronger competitive advantage. Better define my brand’s competitive advantages and points of difference.
- Deeper customer understanding. Improve the organization's knowledge surrounding our ideal buyer's awareness, attitudes, and behaviors.
- Improve & increase communication with clients who are excited about our products and services.
- Build relationships in a deep and meaningful way; to foster brand loyalty and equity.
- Send more consistent messaging about my brand in forms of marketing communications that are best suited for my business & customers..
- Develop a more unified brand identification.that clearly defines my brand identity; and enforce compliance among all touch-point areas and marketing collateral.
- Improved internal alignment. Provide training and encourage internal behaviors that are consistent with what the brand's purpose and goals. More marketing accountability.
- Realistically define and prioritize marketing objectives and measure their accomplishment using a new set of metrics.
- Ensure my organization's processes, and employees are well-trained to reinforce our brand.
Are You Ready to Craft a Winning Brand & Catapult Your Business Success?
Andrea Callahan International is a Charlotte-based integrated marketing and communications agency specializing in branding, communication marketing and engagement marketing. You will see the results when you exemplify a brand to attract your target market and craft marketing messages that resonate with your ideal buyer as well implement engagement strategies to convert more buyers.
Maximize your business success by discovering your true brand essence. Stop wasting valuable time and money with unscheduled, unplanned and unreliable marketing techniques. Speak directly to the prospects who are going to be most excited to hear from you.
You started your business with passion and a purpose, let us show you how to convey that message to the world.
What have you got to lose? There is no investment today to get your personalized brand audit.