Exemplify Your Passion with a Custom-Tailored Brand Strategy Plan
Crafting an Exceptional Experience for Your Clients in order to Gain Their Awareness & Loyalty
Attract Your Ideal Buyer, Increase Your Sales & Build an Extra-Ordinary Business
Discover How You Can Craft a Winning Roadmap...To Maximize Your Business Success
It's What You Stand For, It's Your Promise & the Personality You Convey In Every Aspect
A Holistic Brand Strategy - one that relates to both your employees and your clients - is more than just your website or updating your business cards and flyers.
A successful Brand Strategy Plan develops a brand identity and positions your brand in the marketplace with the goal of building a affirming perception in the minds of your target market. This connection with your client base will undoubtedly influence their purchase decision.
Your Brand Strategy Plan Will Help You Land More Sales & Close More Deals
What's the Value of Executing a Well-Defined, Well-Positioned Strong Brand Strategy?
Your brand strategy brings your ideal positioning to life & establishes you as the "go to' Industry Influencer your ideal client must work with and buy from. It is also makes you the premier employer of choice.
Branding influences virtually every activity in your business and each touch-point of customer contact.
A well-defined brand, well-positioned strong brand influences employees and clients to think of your company with the highest regard. In terms of positive brand attributes; quality, dependability, trust, reliability.
Brand building is the process that not only establishes but solidifies the relationship between you - your company, your team and your customers.
Successful branding creates brand equity - the amount of money clients are willing to pay to just because it's your brand. Brand equity generates revenue and increase the value of your company over the long-term
Does your company have a well-defined strong brand? Which example below is more closely related to your company's brand?
You are not impressing your target market. Your customer base is not sure who you are, what you stand for or why they should buy from you. They don't have any negative impression of your business - they just don't have a positive one either.
They could take you or leave you. They are not committed to you or your business.
You haven't given a lot of thought about your brand because it didn't seem relevant - you think it's for big business. Perhaps you just didn't know where to start but you recognize you can do a better job of communicating a consistent cohesive message to your prospects.
You brand is not helping you but it's not hurting you either and you don't have the time to invest to learn how to do it right. And if you can't do it right...you'd rather not do it at all.
Your target market know exactly what you deliver. It's easy to begin a conversation because they are already attracted to you.
Your customer-base know you are...they understand you. Your message resonates with them whole-heartedly.
You acquire new clients with ease because their experience with you is valuable. They trust you because their experience with you is exactly what you promised. They appreciate the transparency and they value the consistency.
Your brand has equity and your business is successful because you can charge premium because your market knows why you're the best choice for them and they are willing to pay for that perfect fit.
Your service is their best investment.
In the Red
You don't have a brand strategy and it shows. You have a difficult time getting prospects to take action when they visit your website. You pass out business cards & flyers and the phone still doesn't ring.
It is challenging to communicate with prospects to convince them to sign. They simply won't buy.
You are not particularly impressive to your target market & you don't consistently show them why they should sign with you or how you are their best choice.
What you do and what you say and how you and your employees say things are not the same nor are they in line with your vision and worse, it confuses your prospects.
Your competition is winning right now.
When Done Right...
Branding Drives Sales & Lowers the Cost of Acquiring New Clients...
Increases Customer Retention & Loyalty...
Attracts Talented Employees Who Remain With Your Company for the Long-Haul
A good brand strategy plan requires a full and detailed assessment of your company along with your intention for its' future growth potential. The process begins by answering 20 mission-critical, brand-defining & purpose-driven questions.
The answers will require your undivided attention and time to dig deep to do some company soul searching. The results will deliver the information necessary to forge the emotion and commitment necessary to drive the development of an effective and savvy brand messaging platform.
Not Sure Where to Start with Your Brand Strategy?
Need Help Implementing a Tailored-Made Marketing Communications Program?
Andrea Callahan International Offers a 5 Phase Approach for a Dynamic Brand
Phase 1: Define & Assess
Intending to position you as the leader in the market place for both employees and your clients. Collecting this research is the preliminary step in the development of a successful brand. The goal is to determine where your company is today & identity growth objectives.
Phase 2: Strateigic Planning
The data collected in Phase 1 will serve as the roadmap for building your brand & positioning successfully in the marketplace. Together, we creatively merge the facts with your vision to establish the foundation of the brand messaging platform.
Phase 3: Creative Approach
Translates the strategy into tactical communication tools.These tools comprise a comprehensive Marketing Commmunications Program (MCP.) A concurent, integrated MCP channeled accross all media platforms drives the delivery of an effective brand message. Your defined brand identity & business goals will dictate which of these items to use in your go-to-market strategy.
Phase 4: Execution & Implementation
It's time to launch! You are ready to catapult the brand both internally and externally. Major key performance indicators of a successful branding is your employee buy-in and emotional attachment. Externally this will include concurrent, integrated campaign including your marketing communications, advertising, content marketing, email marketing, direct marketing, internal communications and social media.
Phase 5: Measurement & Analysis
A deep understanding of your ROBI (return on brand investment) will begin at the launch of your brand initiative. The data we collect will be measured against the previous years information - such as generated leads, sales, number of touch points made, channels used etc. You will receive your first metrics report three months into your branding campaign & every 90 days following with an annual report at the end of the project year.
How Much Does It Cost?
Andrea Callahan International fees are based on our overall contribution to the value you derive from the project, providing a dramatic ROI for you and equitable compensation for us. ACI engagement will be highly customized to your needs. Most of our clients pay a monthly retainer based on an agreed to scope of work that is defined from our complimentary discovery session.
Let us help capture your dream on paper. Our custom-tailored Brand Strategy Plan & Marketing Communications Program
As a Business Professional...
It would be irresponsible for me to cite an exact fee for your project. You are unique and your business is equally very special. For this reason, I offer you today a starting fee that typical business owners may expect to invest in their branding & marketing communications plan. This will give you some idea about the level of commitment necessary to move forward. Please find my guarantee of satisfaction is real. If you are not completely satified, I will refund your investment...Guranteed. I am confident you will find my firm serves you with excellence. You can rest assured you are working with a team of professionals dedicated to your success. Your business success is my business success. Literally.
In awareness, passion, joy, purpose & better business,
Click the Get Started Now button and get started on those 20 mission-critical, brand-defining & purpose-driven questions. Complete & submit the form and we will contact you right away!
The Work We Do For You Is Custom-Tailored for Your Business Growth & Development.
How Do You Measure Your ROI? What's the Real Benefit of Choosing to Work With Us?
- A process that yields results
- 3rd party unbiased, experienced perspective
- Industry knowledge & insight
- A plan for measurable, substainable growth
- A leader who can bring talented players to your table
- Brand loyalty & repeat buyers
- Practical problem-solving
- Ongoing & unlimited support
- Business professionals with high standards & integrity
- Tangible measurement from where you were to where you are now
- Increased brand awareness & revenue