The Marketing Shift to Engage With Customers
Strategies to interact with your ideal buyer, where she spends the most time.
Engagement Marketing
Andrea Callahan International aims to help owners make a fundamental shift in how their business connects with their customers. We encourage you to invite your customers to interact and share in the experience you create for them as a business, and a brand.
Engagement Marketing = Brand Awareness, Loyalty & Equity
Creating a great experience for your customers ensures they really enjoy working with you.
Every Conversation Strengthens the Relationship, Keeps you Top-of-Mind & Increases Word-of-Mouth
Discover How Engagement Marketing Helps You Engage, Connect & Deepen Emotional Ties with Your Customers
Your Engagement Strategy's Purpose Is To Attract & Retain Your Ideal Clients
Do You Know Your Engagement Marketing is Built on Maximizing the 2 Essential Ingredients In a Dynamic Content Strategy Plan?
Your content should not be random; it must be laser-focused on at least one of your marketing or business goals. Consider the purpose for everything your business puts out...does it lend to the forward movement of your dream or support your success goals? Ask yourself, before you post or write any copy - what is your intention?
Are you trying to...
- Raise brand awareness?
- Position yourself as a Industry Influencer?
- Attract your ideal client?
- Build a responsive email list?
- Nurture interested ideal buyers along their buying journey?
- Convert your prospects to sign contracts?
- Retain clients & build a repeat buying relationship?
- Get current client to upgrade by up-selling or cross-selling?
- To build a tribe of followers?
- Convert customers to evangelists to speak of you & your company with great enthusiasm to others who may be in need of your services.
Always take a moment to ask yourself, How will this project support my vision? Does this project lend to my short-term goals? Does it support my long-term business goals?"
If you find your content will not support those goals - you should not make it a priority.
Cathy Is Desperately Trying to Get Her Message Heard
As a small business owner, Cathy is knowledgeable, skilled & has expertise to share with her audience. She struggles to increase her prospect's emotional involvement in her brand.
Her marketing initiatives are failing. Cathy just doesn't understand how to get potential clients to engage with content on social media...much less get them emotionally connected during their offline brand experience.
Cathy Is Overwhelmed
She feels hopeless.
She doesn't know what to do.
Cathy is not alone and NEITHER ARE YOU.
The complimentary formal audit, we are offering today, of your marketing activity will help us to help small business owners just like you (and Cathy) to create content marketing program to captivate their audiences - and restore both confidence and enthusiasm.
Schedule your COMPLIMENTARY AUDIT today!
Your mission statement outlines your company's reason for existing - it regulates both your perspective & priority.
Your mission should always speak to 3 components of any effective & productive marketing strategy:
- Your target market: Your ideal client found among your core audience who is most likely to resonate with your message
- Consistent message: They type of information shared through your content that reinforces your story and reiterates your brand
- Intended outcome: The emotional connection that evokes your audience to take action once they have experienced your content.
Although it may seem counter-intuitive at first glance, your message can not be for "everyone." You may have different "personalities" that you serve within your target market...and that's fine. However, your content must be tailor-made to speak to them specifically.
If you try to talk to everyone, no one is going to listen. Think about this...if you don't make it plainly clear who you are talking to...how will your ideal client you are talking to her? And equally as important, how will the client you can't serve well know that you are not talking to him?
The Marketing Mix Audit
ACI implores each to intrigue, engage & connect emotionally with consumers.
Whether you have a new business or expanding your marketing-mix, our initial Auditing Service best practices include a comprehensive analysis:
Review past campaigns to ensure the copy is engaging and leverages email marketing best practices that are known to drive response. We also look to see if the content delivered matches the subscriber's expectations and is consistent with your marketing strategies and goals. We will ensure your campaigns are free of words that trigger junk mail filters, this is critical to getting a higher open rate.
The size of your list isn't as important as you may think. We look to see if it includes a high percentage of actual customers and genuine leads. Are they in your target market? Are they engaged? What percentage of subscribers have responded to your communication in the past year? The past month? Answers to these questions lay the groundwork for list management services, including list cleansing, building and enrichment through segmentation and targeting.
We look to see if your campaign looks professional? Is it consistent with the tone, style and color palette of your brand? Does it match your client's website to create a visual tie to the email campaigns customers are seeing?
Grow Your Business with Email Campaigns
Generate brand awareness, build quality relationships & increase revenue.
SERVICE TYPE
Audit & Analysis
START UP
(one-time)
- List upload
- Set email display and signature information
- Create email signup link and form on website
- Create 'change of interest' | 'update profile' emails to confirm communication my changes with subscribers
- Create 'forward to a friend' emails
- Create 'welcome letter' for new registrants
- Social share button configuration
MANAGED
(ongoing)
Includes Startup Services plus...
- List Management and Segmentation
Grow Your Business with Engagement Marketing
Forge strong customer connections to increase brand awareness, brand equity & customer loyalty.
SERVICE TYPE
Engagement Marketing
START UP
(one-time)
- Analyze acquired contact informtion and make new recommendations
- Review customer acquisition strategy and suggest new methods
- Identify communications formats, frequency of outreach, content ideas and offers
- Post-campaign reporting
MANAGED
(ongoing)
Includes Startup Services plus...
- Full service
We take the burden completely off you, leaving you to focus on your business.
Schedule your COMPLIMENTARY AUDIT while there is still space.
Getting to know your customers & developing a relationship with them, helps your business serve them well.
Available Add-On Services
Adding a holistic marketing-mix will build trust, reliability and forge deeper, long-term relationships with your customers.
Adding a holistic marketing-mix will build trust, reliability and forge deeper, long-term relationships with your customers.
SERVICE TYPE
Offers & Promotions
START UP
(one-time)
- List segmentation
- Campaign execution
- Deal identification
- Content creation
- Post-deal reporting | remarketing
MANAGED
(ongoing)
Includes Startup Services plus...
- Full service
We take the burden completely off you, leaving you to focus on your business.
Events & Registrations
- Event management
- Event promotion
- Payment & ticketing
- List segmentation
- On site mobile check-in via QR codes
- Post-event follow up
- Full service
We take the burden completely off you, leaving you to focus on your business.
Feedback & Surveys
- Question creation
- List segmentation
- Results monitoring | reporting
- Post-survey strategy recommendations
- Full service
We take the burden completely off you, leaving you to focus on your business.
Schedule your COMPLIMENTARY AUDIT while there is still space.
More About Our Managed Services?
We take the burden completely off you, leaving you to focus on your business.
List Management & Segmentation
This service takes your marketing outreach and customer engagement to the next level. We precisely divide your lists based on specific data points, so we can refine your message to create offers based on what we know about your customers - drawing from information from information like location, gender, buying history, preferences etc.
Managing your list is crucial to our ability to deliver relevant message that resonate with your subscribers. If you are just starting out and do have a list or have a relatively small list...no worries, it's an opportunity to revamp the way subscriber data is collected from the outset.
We can further enhance the quality of your mailing lists, using a survey to collect as much data as possible, such as phone number, (SMS messaging), address, (direct mail campaigns), interests, and shopping habits to name a few.
Content
Working with your raw content, we put extensive marketing communications and marketing experience to work to hone your company's message. We use industry best practices, we optimize the subject line to entice your audience to open the email, and the copy to encourage your readers to take action.
We wisely avoid using words that send your email straight to the junk folder. We craft your messages to solicit the desired response - whether it is to redeem a coupon, purchase a product, sign up for a webinar, download a free guide or call your office.
Marketers are realizing by creating more engaging marketing campaigns, sales conversions are shorter and customer loyalty is longer.
Customer loyalty directly converts to more referrals as well as brand equity.
Data Analysis
Our data analysis is powered by Constant Contact's built in tracking and reporting functions. It details for us, who has received emails, who has opened them, and who has clicked on which link - all of which helps us understand which message best resonates with audiences.
We also test a variety of messages and offers to compare the performance of each, versus each other and against previous campaigns. This allows us to advise you on how your messages should be refined to optimize your customer response.
Engagement Marketing allows for interactions with potential and existing customers.
These meaningful conversations are always two-way, relevant, multi-channel, timely, and ultimately – effective at turning leads into customers.
Project Management
Managed services means, we are responsible for every element of your engagement marketing. We are charged with adding value beyond the more technical approach in Start Up Services. Based on our analysis of your needs, we set and execute your outreach schedule and perform regular post-campaign results analysis to ensure preset goals are on track with or exceeding expectations.
Based on empirical data, we make recommendations on course adjustment to steer trends in the right direction. What does this really mean? We don't guess about what is best for your marketing...we analyze, we study and we test - we use direct feedback from your readers to give them what they want, and what they expect.
Training
Though this is not listed as a deliverable under Managed Services, ACI provides extensive support and training to empower you to take charge of your own marketing - even if you don't want to. We find, many clients appreciate the training component to gain a full understanding of how our work will benefit their business.
A well-rehearsed training module shows you the ins and outs of how our toolkit works - even though you aren't going to be doing it yourself. We are diligent in scheduling time to walk you through the campaign creation, send, and data analysis process to instill confidence and trust - as well as demonstrate you've made the right choice by investing in our services.
Custom Coding
ACI has a successful team that includes professionals with web development and design backgrounds who can provide custom HTML template coding services. Branding is our core business so we don't play games with making sure you have a fully integrated look and feel for your subscribers.
We offer premium designs to ensure your brand is consistent across all channels - your website, newsletter, coupons, events, social media etc.
Ready to Get Started!
Your audience has their marketing shields up. How do you cut through the noise and engage potential buyers? How do you capture and maintain their attention?
The answer is through engagement marketing, which listens to the customer across multiple channels and responds appropriately.
