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brand-love

what a brand means to industry influencers
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What Is a Brand to an Industry Influencer

The brand. The personality. When asked most people would describe a brand as a company's logo, tagline and maybe the icon like the Nike swoosh. The brand is really so much
brand love with Andrea Callahan
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How Industry Influencers Reimagine Brand Love for 2021

How COVID is Redirecting Brand LoveIn the final stretch of 2020 many brands are trying to figure out how to keep their businesses afloat while planning for the unknown of

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My Latest Articles

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Callahan’s Corner

Strategy 7: Stay focused on core messge
Be authentic and be brave
Remain Steadfast & Purposeful with your Posts
Look for Common Questions & Concerns
Strategy 8: Maximize the Right Marketing Mix
Strategy 10: Identify Your Hub
Andrea Callahan, author, trainer, seminar leader and branding expert

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