What Are UTM Codes? What Industry Influencers Need to Know
The Endless ways to track utm codes to increase revenue
Which social network is directing the most traffic to your website, right now? It's ok if you don't know the answer
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Glossary
What is Social Media Advertising? What Industry Influencers Need to Know
Real-time ROI with SOcial adsSocial media advertising promotes your posts on social platforms. This form of advertising is popular because it usually gives brands immediate ROI. The immediate return on
What is Paid Search Advertising? What Industry Influencers Need to Know
Search term. Paid search. Organic results.
Paid search advertising can be an effective tool for small businesses, if done right. It could place your brand in front of the people who
What is Advertising? What Industry Influencers Need to Know
Getting your Offer Seen & HeardAdvertising is the practice of spotlighting your product, service or brand through paid broadcasting - either in print or digital.All advertising shares two mutual goals:
What Is Ad Group? What Industry Influencers Need to Know
Get Organized
An ad group is a single set of ad options run against a specific set of keywords in Google Ads. They are used to keep your Google Ads account
What is Above-the-Fold? What Industry Influencers Need to Know
The most Important space
The fold is a term used by web designers and Internet marketers to describe a web browser view. The above-the-fold is the section of a web page
What Is A/B Testing? What Industry Influencers Need to Know
Getting to the best campaign
A/B testing is a method in marketing research where variables in a control scenario are changed so the alternate strategy is tested. Testing different variables help