The core Values lIst

What’s most important to you? Your core values determine how you answer this question. Your core values exemplify what you stand for. Your core values guide your behaviors, decisions, actions and habits.

What you value is the foundation of everything in your life. It guides your path and dictates how you live day-to-day. When you use your values as your source for motivation,  it leads to greater fulfillment. 

When you don’t know your values, you violate your authenticity. This violation creates internal tension and negative self-talk. Also, this tension triggers destructive habits and regressive behavior that does not serve you, or your business well. 

Industry Influencers lead with core values

Below is a list of 500+ core values commonly used by leaders, influencers, trendsetters and those seeking an authentic presence in their lives and organizations. This list is not exhaustive, but it will give you an idea of some common core values (also called personal values).Be mindful, values are not "selected," they are discovered. 

Values guide your choices and they are the foundation of your personal code of conduct.

As you read through the list, give attention to the values that speak to you. They will be revealed as your conscious mind will present them to you as "better." than others. Undoubtedly, you will choose the personal values that, "sound good" based on who you would like to be.

results

Accomplishment

Achievement

Affective

Completion

Contribution

Effective

Impact

Maximizing

Maximum Utilization

Performance

Productivity

Profitability

Profits

Prosperity

Punctuality

Results

Results-Oriented

Succeed

Success

Timeless

Timely

Value

Value Creation

Wealth

Competition

Aggressive

Aggressiveness

Ambition

Assertive

Bold

Boldness

Competition

Competitive

Decisive

Decisiveness

Direct

Directness

Dominance

Ferocious

Fierce

Intensity

Potency

Power

Powerful

Victorious

Victory

Winning

determination

Conviction

Determination

Determined

Endurance

Firm

Focus

Fortitude

Hard Work

Perseverance

Persistence

Persuasive

Resilience

Resolute

Resolution

Resolve

Spirit

Strength

Tough

Toughness

Willfulness

freedom

Autonomy

Democratic

Diversity

Equality

Equitable

Fairness

Freedom

Impartial

Justice

Liberty

Merit

Meritocracy

Open

Open-Minded

Openness

Respect

Respect for Others

Respect for the Individual

Tolerance

Transparency

teamwork

Appreciation

Citizenship

Collaboration

Community

Connection

Cooperation

Coordination

Employees

Environment

Family

Family Atmosphere

Friendship

Harmony

Local

Members

Partnership

People

Relationships

Shared Prosperity

Sharing

Support

Synergy

Teamwork

Unity

compassion

Acceptance

Affection

Altruism

Belonging

Caring

Charity

Comfort

Compassion

Concern for Others

Decency

Empathy

Generosity

Giving

Goodness

Goodwill

Heart

Helpful

Kindness

Love

Philanthropy

Selfless

Sensitivity

Service

Sympathy

Understanding

initiative

Activity

Discipline

Drive

Eagerness

Empower

Empowering

Energy

Independence

Individuality

Industry

Initiative

Optimism

Positive

Proactive

Proactivity

Rigor

Self-Motivation

Self-Responsibility

Self-Directed

Self-Reliance

Vigor

Vital

Vitality


Rational

Certainty

Common Sense

Correct

Down-to-Earth

Economy

Efficiency

Efficient

Frugality

Level-Headed

Logic

Moderation

Modesty

Practical

Pragmatic

Prudence

Rational

Real

Realistic

Reason

Resourceful

Resourcefulness

Temperance

Useful

Utility


crEATIVE

Authenticity

Creation

Creative

Creativity

Curiosity

Different

Differentiation

Discovery

Dreaming

Fresh

Fresh Ideas

Genius

Imagination

Inquisitive

Inspiration

Invention

Mystery

Original

Originality

Talent

Unique

Uniqueness

Variety

Wonder

capable

Brilliance

Brilliant

Capability

Capable

Clever

Competence

Competency

Craftiness

Craftsmanship

Cunning

Depth

Experience

Expertise

Fluency

Intelligence

Mastery

Maturity

Quality

Quality of Work

Shrewd

Skill

Skillfulness

Smart

Wisdom


customer focus

Clients

Customer Focus

Customer Satisfaction

Customer Service

Customers

Delight

Patient-Centered

Patient-Focused

Patients

Patient-Satisfaction

Satisfaction

Friendly

Accessibility

Approachability

Approachable

Availability

Available

Communication

Friendly

Inviting

Warmth

Welcoming

Irreverent

Anti-Bureaucratic

Anti-Corporate

Impious

Informal

Irreverence

Irreverent

No Bureaucracy

Profane

Write the words that resonate with you. Some will speak to you while others may touch you on a deeper, more meaningful level. Narrow your list to 10 words, then down to 4-5 for your core values list.

Commitment

Accountability

Continuity

Dedication

Dependability

Devotion

Devout

Duty

Faith

Faithfulness

Fidelity

Honor

Loyalty

Patriotism

Reliability

Reliable

Responsibility

Sacrifice

learning

Continuous Improvement

Development

Education

Engagement

Growth

Improvement

Knowledge

Learning

Motivation

Personal Development

Personal Growth

Potential

Training

awareness

Alert

Alertness

Attentive

Attentiveness

Awareness

Clear

Clear-Minded

Confidence

Consciousness

Prepared

Responsiveness

Watchful

Watchfulness

organization

Clean

Cleanliness

Hygiene

Neatness

Organization

Sanitary

Global

Comprehensive

Global

International

Universal

Worldwide

longevity

Anticipate

Anticipation

Focus on Future

Foresight

Insight

Insightful

Intuition

Investing

Investment

Leadership

Longevity

Mindful

Perception

Perceptive

Self-Awareness

Stewardship

Sustainability

Vision

adventure

Adventure

Adventurous

Bravery

Challenge

Courage

Daring

Exploration

Explore

Fearless

Heroism

Nerve

Progress

Pursue

Pursuit

Risk

Risk-Taking

Valor

Spontaneous

Ease of Use

Excitement

Exciting

Exhilarating

Exuberance

Expressive

Extrovert

Flair

Intuitive

Lively

Outrageous

Passon

Spirituality

Spontaneous

Surprise

Structure

Conformity

Control

Formal

History

Holiness

Legal

Obedience

Order

Preservation

Reverence

Rule of Law

Serious

Stability

Standardization

Structure

Systemization

Traditional


change

Adaptability

Agility

Change

Entrepreneurship

Fast

Flexibility

Flexible

Innovation

Innovative

Speed

Excellence

Above and Beyond

Being the Best

Best

Best People

Exceed Expectations

Excellence

Great

Greatness

Perfection

Pride

refined

Beauty

Dignity

Elegance

Fashion

Polish

Professionalism

Refined

Significance

Fame

Famous

Gratitude

Meaning

Popularity

Recognition

Significance

Status

Thankful

integrity

Candor

Character

Credibility

Ethical

Honesty

Humble

Humility

Integrity

Purity

Trust

Trustworthy

Truth

Virtue

accuracy

Accuracy

Accurate

Attention to Detail

Careful

Carefulness

Concentration

Consistency

Diligence

Meticulous

Precise

Precision

Thorough

Safety

Confidential

Confidentiality

Discretion

Privacy

Restraint

Safety

Security

Self-Control

Stealth

sincerity

Cordiality

Courtesy

Encouragement

Guidance

Hospitality

Listening

Pleasantness

Sincerity

composure

Calm

Calmness

Composure

Content

Contentment

Meekness

Mellow

Patience

Peace

Poise

Reflection

Relaxation

Rest

Serenity

Silence

Simplicity

Solitude

Thoughtful

Tranquility

Unflappable

fun

Amusement

Balance

Cheerful

Enjoyment

Entertainment

Enthusiasm

Fitness

Fun

Happiness

Health

Hope

Hopeful

Humor

Joy

Play

Playfulness

Recreation

Sense of Humor

Silliness

Work/Life Balance

Discovering your personal core values is a journey. For many the path to uncovering your values may be challenging. There may be a great divide between your ideal thoughts of what your values should be and what actually shows up in your life. 


"Your personal core values define who you are, and a company's core values ultimately define the company's character and brand. For individuals, character is destiny. For organizations, culture is destiny. ~Tony Hsieh, CEO Zappos


Let's discuss...

*What values are essential to your life?

*What values represent your primary way of being?

*What values are essential to supporting your inner self?

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Callahan
Callahan

Andrea Callahan inspires passionate & purpose-driven brands to maximize their strengths to craft an image that represents their WHY, and then use that WHY to position themselves as Industry Influencers; who share experiences that attract their Ideal Buyers. Callahan is a speaker, seminar leader, and the author of, "It's Your Brand ~ Make Your Identity Clear." Callahan is also the principal brand manager @ACIagency, a high-end boutique, integrated-marketing agency, specializing in helping locally-owned brands share their WHY.

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