Why Industry Influencers Serve their Ideal Buyers with Excellence

The Marketing Strategy is your direction for pulling your Ideal Buyer out of the jungle. It's the game plan for getting the attention of your target market and connecting your offer specifically with your Ideal Buyer.⠀

💡10 questions to consider for every MARKETING STRATEGY :⠀

📕What is the clear, concise offer?⠀
📕What is the purpose of your offer?⠀
📕What does the offer mean for your brand?⠀
📕What is the main goal of this offer? ⠀
📕What are the benefits for your target market?⠀
📕What's the value for your Ideal Buyer?⠀
📕Why YOUR offer?⠀
📕Who will benefit the most?⠀
📕How is your offer different from competitors?⠀
📕How will you deliver it?⠀

Bonus: 📕11. How will you measure if your offer was a success?⠀

Answering these 10 questions at the start of every marketing campaign will help you ❗️get the most of your investment, ❗️keep your marketing efforts focused, ❗️effectively measure your sales results, and ❗️ensure a positive experience for your customers.⠀

NOTE: ⚠️Do not implement marketing tactics before answering these 10 questions! Your marketing strategy informs your marketing plan and that directs your day-to-day marketing tactics. It's essential to develop your strategy before selling products, offering services, or posting on social.

We love artists. Image by StartupStockPhotos from Pixabay


Andrea Callahan inspires passionate & purpose-driven brands to maximize their strengths to craft an image that represents their WHY, and then use that WHY to position themselves as Industry Influencers; who share experiences that attract their Ideal Buyers. Callahan is a speaker, seminar leader, and the author of, "It's Your Brand ~ Make Your Identity Clear." Callahan is also the principal brand manager @ACIagency, a high-end boutique, integrated-marketing agency, specializing in helping locally-owned brands share their WHY.

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