Search term. Paid search. Organic results.

Paid search advertising can be an effective tool for small businesses, if done right. It could place your brand in front of the people who are looking for what you are offering, when they are ready to buy. Paid search can help your brand get seen by all types Internet searchers.

This form of digital marketing is where search engines such as Google, Yahoo and Bing allow advertisers to show ads on their search engine results pages (SERPs).  Paid search works on a pay-per-click model, meaning you don't pay until someone clicks on your ad.

Paid search advertising also involves bidding on keywords so the advertisements related to specific keywords are placed on top of the SERP.  

To differentiate between paid and organic search, look for a small label next to the link which signifies that result is an advertisement.

paid search result
paid vs organic search

Paid search is targeted, efficient, measurable, simple, and cost-effective. 


Andrea Callahan inspires passionate & purpose-driven brands to maximize their strengths to craft an image that represents their WHY, and then use that WHY to position themselves as Industry Influencers; who share experiences that attract their Ideal Buyers. Callahan is a speaker, seminar leader, and the author of, "It's Your Brand ~ Make Your Identity Clear." Callahan is also the principal brand manager @ACIagency, a high-end boutique, integrated-marketing agency, specializing in helping locally-owned brands share their WHY.

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