Search term. Paid search. Organic results.
Paid search advertising can be an effective tool for small businesses, if done right. It could place your brand in front of the people who are looking for what you are offering, when they are ready to buy. Paid search can help your brand get seen by all types Internet searchers.
This form of digital marketing is where search engines such as Google, Yahoo and Bing allow advertisers to show ads on their search engine results pages (SERPs). Paid search works on a pay-per-click model, meaning you don't pay until someone clicks on your ad.
Paid search advertising also involves bidding on keywords so the advertisements related to specific keywords are placed on top of the SERP.
To differentiate between paid and organic search, look for a small label next to the link which signifies that result is an advertisement.