Mirror Check: How Do Your Customers See and Feel About Your Brand?

the brand the image
choose your image

Action Guide

Your brand image is how you cut through the noise. Here's the thing 💡 your brand image, just like your brand is what your customer says it is. ⠀

Your brand image is your customer's perception of your brand- based on their understanding, their interactions, and their combined experiences with your business.⠀

It is important to maintain a consistent brand image because consumers no longer make purchase decisions, solely based on price or even what's considered the best product. Today, many consumers are loyal to a brand that shares the same values. It is important for brands to make clear what it stands for in order to attract consumers.⠀

Millennials and Gen Z in particular are loyal to brands that stand for what they believe in and support causes that are important to them.⠀


Start by understanding who your brand is and what it stands for...⠀

1. Mission⠀
2. Vision⠀
3 Values⠀
4. Purpose⠀

Everything your company does and every customer/employee touchpoint must in sync with your brand image. Doing this will clearly position your brand in the market as well as the hearts and minds of your Ideal Buyer. 💯


Andrea Callahan inspires passionate & purpose-driven brands to maximize their strengths to craft an image that represents their WHY, and then use that WHY to position themselves as Industry Influencers; who share experiences that attract their Ideal Buyers. Callahan is a speaker, seminar leader, and the author of, "It's Your Brand ~ Make Your Identity Clear." Callahan is also the principal brand manager @ACIagency, a high-end boutique, integrated-marketing agency, specializing in helping locally-owned brands share their WHY.

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