Mirror Check: How Do Your Customers See and Feel About Your Brand?
Your brand image is how you cut through the noise. Here's the thing 💡 your brand image, just like your brand is what your customer says it is. ⠀
Your brand image is your customer's perception of your brand- based on their understanding, their interactions, and their combined experiences with your business.⠀
It is important to maintain a consistent brand image because consumers no longer make purchase decisions, solely based on price or even what's considered the best product. Today, many consumers are loyal to a brand that shares the same values. It is important for brands to make clear what it stands for in order to attract consumers.⠀
Millennials and Gen Z in particular are loyal to brands that stand for what they believe in and support causes that are important to them.⠀
📕HOW TO BUILD BRAND IMAGE⠀
Start by understanding who your brand is and what it stands for...⠀
Everything your company does and every customer/employee touchpoint must in sync with your brand image. Doing this will clearly position your brand in the market as well as the hearts and minds of your Ideal Buyer. 💯