Mirror Check: How Do Your Customers See and Feel About Your Brand?
Your brand image is how you cut through the noise. Here's the thing 💡 your brand image, just like your brand is what your customer says it is. ⠀
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Your brand image is your customer's perception of your brand- based on their understanding, their interactions, and their combined experiences with your business.⠀
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It is important to maintain a consistent brand image because consumers no longer make purchase decisions, solely based on price or even what's considered the best product. Today, many consumers are loyal to a brand that shares the same values. It is important for brands to make clear what it stands for in order to attract consumers.⠀
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Millennials and Gen Z in particular are loyal to brands that stand for what they believe in and support causes that are important to them.⠀
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📕HOW TO BUILD BRAND IMAGE⠀
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Start by understanding who your brand is and what it stands for...⠀
1. Mission⠀
2. Vision⠀
3 Values⠀
4. Purpose⠀
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Everything your company does and every customer/employee touchpoint must in sync with your brand image. Doing this will clearly position your brand in the market as well as the hearts and minds of your Ideal Buyer. 💯
10 replies to "Your Brand Image Is What Your Customers Say It Is"
I feel loyalty to a brand increases when the customers feel connected. Understanding your brand and consistency do matter. Being consistent creates a comfort zone for your customers.
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