Discover the Secret to Banishing Self-Doubt & Unlocking Your Productivity

Stop Wishing and Start Doing: Unleash Your Hidden Potential by Solving the Procrastination Puzzle...A User Guide to Overcoming Procrastination

Procrastination was once a struggle for me, but now I can help you...

I was once like you. I'd sit at my desk, glance at the mountain of tasks, and deadlines looming over me. Often, instead of tackling them head-on, I'd find myself scrolling through social media or aimlessly doodling. My "to-do" list grew longer while my "done" list remained stagnant.

I'd try to get myself going but every effort seemed to fail as I gave into feelings of perfectionism, wanting everything to be "in place" before I started. I often suffered from a lack or urgency waiting for the right time so I could get myself settled and ready to focus.

Sometimes I tended to low-value tasks, what I call "busy work." Most of the time I would work on things when I was in the mood to deal with them. It was the vicious cycle of procrastination that left me feeling drained, unproductive, demotivated, and ultimately ashamed for missing deadlines. Mostly, I would feel disappointed because I knew better; and as a leader, I was expected to do better. Needless to say, this is also not a good strategy to build a business. 🤦🏽‍♀️

The Negative Emotions

The Backend

If you're still reading this, you've likely experienced the emotional turmoil that procrastination can induce. It's a ruthless, nagging beast that causes endless stress, gnawing guilt, and a constant feeling of underachievement. Procrastination can lead to regret, disappointment, and shame.

You start each day with a growing list of tasks and end with most of them unchecked, a victim to distraction and delay. Of course, in the technology age, distractions are plenty. The question isn't if your mind will wander from place to place, it becomes how you redirect yourself to stay focused on getting done, while doing the things that matter most, first.

Perhaps you've already tried traditional methods to combat procrastination?...

Setting deadlines
Rewarding yourself
Trying to power through it with sheer will.

But these solutions are often band-aids on a deeper wound, and the root problem remains untouched. As with most bad habits, it is necessary to do the work to find out the cause(s).

Willpower isn't enough. You need a solution that truly understands your struggles, addresses them at their core, and provides a structured approach to overcoming them. Are you ready?

Understanding Common Reasons for Procrastination

Woman working through procrastination
woman working through procrastination

Lack of Confidence

Feeling the imposter syndrome — like you’re not qualified for your work or are less valuable than others who "earned" their success — may cause you to avoid getting out front and taking the lead. You are capable. You have what it takes. Be patient with yourself as you evolve. Stand tall in your authentic brilliance, and get things done.


Anxiety is a normal response to stress. But when it becomes hard to control and it negatively affects your day-to-day life, it can soon become disabling. I have found the more anxiety I experience about a task, the more likely I’ll put it off until later. This is particularly true if it is a task that can potentially be judged by others. This is when procrastination becomes the most aggressive. If you become preoccupied with the "what ifs" or "what will they think," it's over before you get started. Anxiety leads to the fear of failing and fear of failing leads to perfection. All of the above is rooted in low self-esteem and insecurity.

Fear of Failing

Do you avoid doing certain tasks because you’re afraid of failing? Perhaps it is fueled by a lack of confidence or perfectionism. Unsupported or competitive environments can also cause a fear of failure. Consider whether your life promotes positive reflections and work-life balance or whether you’re dealing with toxic productivity and unhelpful (self-)criticism. We know, as a business owner you have courage. However, when you are worrying about failing it may cause you to put off following up with a prospect, entering a new market, or submitting a loan or grant application. Refuse to allow fear to get in your way.


Perfectionism is a mental state where you expect to act the best and make the best decisions at all times. Social pressures, childhood upbringing, competition, and even social media, all influence how we view ourselves and how we think should show up and be in the world.

Perfectionism is a maladaptive practice. It is typically more harmful than helpful because you have set yourself up to measure things against unrealistic expectations.

Unfortunately, perfectionists tend to stress more and achieve less. The fear of imperfection thwarts success.

stressed black woman

"Getting to the root of why I procrastinate has been so helpful for me to change my behavior. I do feel more productive."

Johnni Smith


The Procrastination Puzzle

A short 35-page guide offers the tools and strategies you need to overcome procrastination and make room to achieve your biggest and grandest life, (and business) goals.

The Procrastination Puzzle ebook on AndreaCallahan

Top 5 Questions, Answered

What are the most common reasons behind procrastination and how to tackle them effectively?
How can one develop a sustainable routine to avoid procrastination and improve productivity?
What role does motivation play in overcoming procrastination and how can it be boosted?
Are there any practical techniques or tools that can help combat procrastination on a daily basis?
How do successful people deal with procrastination and what lessons can we learn from them?

So... how will my guide impact you?

Before you read the book:

Identify what bores you. It makes sense that if you perceive an activity as boring or unpleasant, you’re far more likely to put it off until later.
You lack faith in your abilities. Believing that you can't carry out tasks is essential to functioning. If your sense of self-efficacy is low, you’re less likely to begin a task, let alone, see it through.
Label your anxieties. Social anxiety, for example, can also contribute to procrastination. The fear of judgment or embarrassment can cause you to avoid scheduling meetings, completing joint projects, or attending a networking event.
Pin distractions in your environment. They can prevent you from focusing on the task at hand. Many of us can relate to the lure of social media over a dreaded activity, like balancing your checkbook and paying bills. Or doing "busy" work rather than completing monthly reports. 

After doing the work:

Understand the different types and causes of procrastination, and how to address them; with patience, self-empathy, self-compassion, courage and self-love.
Gain an in-depth understanding of your procrastination patterns along with tools to break free from the chains of inaction
Reclaim control over your time and finally check off those long-lingering tasks on your to-do list.
Receive actionable strategies tailored to your unique procrastination patterns, aiding you in becoming more focused, more productive, and less stressed with more time to enjoy life.
Begin experiencing higher self-esteem, greater satisfaction in your business, and personal life, ultimately, allowing space for a more time to engage in activities that bring you peace & joy.

The Procrastination Puzzle System

Don't allow another moment to be stolen by procrastination. Take your power back.

Everything you need to begin experiencing higher self-esteem, greater fulfillment in your work and personal life, and ultimately, a more fulfilling life.

For my sister who procrastinates often

The Procrastination Puzzle Workbook

I would love to share with you my research about overcoming procrastination...

The time to act is now. Each day that passes is a missed opportunity to reclaim control over your life, to experience the satisfaction of productivity, and the joy of achieving your goals.

New eBook 

Solving the Procrastination Puzzle

Procrastinate – verb – to be slow or late about doing something that should be done: to delay doing something until a later time because you do not want to do it, because you are "____________."

You fill in the blanks and the let's unpack the why:

Understanding Procrastination
Definition Of Procrastination
Types Of Procrastination
Causes Of Procrastination
The Negative Impact of Procrastination
Strategies For Overcoming Procrastination
Overcoming Procrastination in your Business
Overcoming Procrastination in Your Personal Life
Conclusion: Let's Go Get It

The Process

Managing the Procrastination Puzzle

Procrastination affects us all at some point, but you don't have to accept it. Do the work and document your journey:

Break free from its grip by gaining self-awareness
Develop effective strategies,
Make intentional choices

The Workbook

Get to Work into Your Procrastination Puzzle

Also, available 22-page workbook is designed to help you understand and overcome the challenges of procrastination:

Enhance your productivity
Achieve your goals
Experience a greater sense of fulfillment

The Work

Procrastination Puzzle on the Go

I will share some powerful tools to prevent procrastination. You can put them to use immediately to get more done at work, and in your personal life:

Relish in less stress
Understand anxiety triggers
Avoid the dangers of putting things off

Prioritize self-care

Invest in yourself

Enjoy the support

Self-love is key

Bonuses you'll get when you register today

You can make the decision to change your life today. By purchasing 'The Procrastination Puzzle," you're investing in yourself. What better investment is there, than in your success?

So, what are you waiting for? Receive a few complimentary gifts created just for action-takers.

Bonus #1

Checklist for a high-level view of tools and strategies

Bonus #2

Workbook 22 pages to put your tools & strategies to work

Bonus #3

Audiobook: Listening on the go at your convenience

"It makes me sad to think about the number of missed opportunities I've had in my life. It excites me that I'm ready for the ones on the way. I am ready."

Sarah Peterson

The Procrastination Puzzle journal

Support & help

Automatic access to the 10 Faces of She members-only area where you can post questions, get support, and request feedback.

Facebook group

Access to to join the invite-only private   Industry Influencers Facebook group, where you will meet other brave, dynamic women-on-the move.

Weekly Checkup

Access to Callahan's 10 Faces of She™ weekly calls where she discusses topics for personal achievement, professional success and business growth.

Invest in Yourself

Personal branding is about exemplifying your passion, purpose, achievements, and unique characteristics in your business; and life. Together, we position you to earn trust and respect by safeguarding your reputation. My primary goal is to support you in showcasing your skills, talents, and special gifts, to build a profitable brand - by doing what you L-O-V-E to do. 

Embark on this transformative journey and solve your own Procrastination Puzzle. Your future self will thank you for it. Click below if you are ready to evolve to the next level. 🦋

The time is now. Let's get it. 🥂

eBook $17

Checklist + Workbook + Audiobook $27

for a limited time only

Pay nothing. My complimentary gift to you!

If you are ready to get started, order below to buy... 

The 35-page Procrastination Puzzle eBook
FREE: The 22-page Procrastination Puzzle WorkBook
FREE: The Procrastination Puzzle Checklist
Bonus 1: The Procrastination Puzzle Audio Series
Bonus 2: 10 Faces of She members-only area
Bonus 3: Industry Influencer private Facebook Group
Bonus 4: Invitation to join 10 Faces of She weekly calls 

These customers can't be wrong

My team and I pride ourselves on providing founders, brand leaders, industry influencers, entrepreneurs, and small business owners with the resources and tools to maximize their personal achievement, professional success, and brand equity.


"I was always late ordering products, reconciling my books, and working on marketing. Always waiting for the right time to do my work. Now I am comfortable getting things done, on time!"

woman testimonial for Andrea Callahan products

Donna Hill

Salon Owner

"The journaling process was most helpful in helping me understand why I put off responding to speaking requests."

woman testimonial for Andrea Callahan products

Roberta Wright

Motivational Speaker

"I wanted to share my story by writing a book for years.  I was insecure and afraid no one would be interested. Once I started connecting with others I learned I am not alone & other would benefit."

woman testimonial for Andrea Callahan products

Nalda Clark

Home Designer & Author

Andrea Callahan, brand manager

My personal 30-day money-back guarantee

It takes courage, belief, commitment, and trust to discover and declare you are the best, and then guarantee your promise to your customers. To stand out front with a brand promise that states my intention to serve you with excellence demonstrates how much I have evolved as a business owner. I am confident that my tools and strategies will help you practice self-love, and self-care in order to build a successful brand. If you are not totally jazzed with my products, simply drop me a line and I will refund your investment. All I ask in return is that you share with us what went wrong and why you are disappointed. This valuable feedback will help us do better, now that we know better. 🥂 Because you are valuable, I may also try to make it right.

PS. I started my agency back in 2009, and to date, I haven't had a request for a refund. Why? Because I go above and beyond to deliver high-end service.

I created this system with you in mind...

This is PERFECT for you if you do this:

Embrace growth mindset.
Increase personal achievement.
Maximize professional success.
Build a dynamic, thriving business.
Live in hope, peace, love, and joy.

This is NOT for you if you do this:

Know everything already.
Manage life interruptions well already.
Unwilling to be open and learn new ideas.
Don't want help, you want to go it alone.
Not willing to invest in your personal growth.

This information is not presented by a medical practitioner and is for educational and informational purposes only. The content is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician, therapist, or other qualified healthcare provider with any questions you may have regarding any type of mental or physical concerns. Never disregard professional medical advice or delay in seeking it because of something you have read.or heard from a non-licensed professional. Your health and wellness is critically import. Please practice self-love and get the care you need to live your best life.🦋

You are only 3 steps from beginning your journey

Your personal brand begins with self-love + self-care. Learn to lean into your strengths, and stand tall in your authentic brilliance. You are worthy & you deserve joy, and brand equity.


Choose the package that best suits your need. Grab the eBook, checklist and journal or level up to buy the workbook or add the audiobook and listen on the go. Either way, you will order with security.


It's incredibly important that we get to know each other so with your permission, I will keep in touch with you. When you get my email please click the link to set up your account & join my list.


Once you create your account you will be directed to your product and all the goodies hidden in the private member's area. You will also be invited to join my exclusive Facebook group.

The Procrastination Puzzle Workbook
Andrea Callahan brand manager and trainer

I was struggling like you are but today I can help

I AM a messenger of love sent here to remind you to stand tall in our authentic brilliance. Why? Because you are worthy. Knowing your value shifts your intention. Clarity about your life's purpose changes how you move through life. When you are clear about who you are, your brilliance becomes evident. Being authentic transforms the possibilities. As your confidence grows so do your expectations. Be brave, expect more. Expect excellence. I'm here for you. 🥂

Andrea Callahan,  ACI Branding

Andrea Callahan, author, workshop leader, seminar speaker, and brand manager

The Time Is Now

It's decision time. Are you ready to solve your procrastination puzzle? Are you ready to make significant changes in your life - for your personal achievement and professional success?

If you're ready click the Order Now button, and let's get it. You are worth the investment.


My most asked questions

As a brand manager, do you guarantee results?

Yes. I guarantee that if you follow your goals and action steps, open yourself fully to your learning, and dedicate enough time and effort, you will get great results from your effort. If you are committed to standing tall in your authentic brilliance, you will attract everything you need to see results.

Do you guarantee the privacy of my information?

Absolutely! I guarantee to never use your details or anything you say without getting your permission first. At the end of any event or program, you will be asked to write your feedback and you can choose whether you want this information to stay confidential or not. You are in control.

What makes Callahan unique?

My approach as a brand manager is informed by moments of reinvention in my own life. I use my professional experience in brand marketing, as well as my personal development training. An educational focus on social work and a minor in gender studies uniquely position me to understand women on their journey through self-discovery. 

 I work mostly with women navigating personal and business upheavals. I help them position themselves as industry influencers and to become their buyer's obvious choice by exemplifying their why in both their personal and professional lives.

As your brand manager, I am your coach, consultant, supporter, brand officer, accountability partner, and cheerleader from start to finish.

For entrepreneurially-minded women, I provide expertise in branding & marketing yourself and/or your business to your Ideal Buyer. Many tools and frameworks are used for defining and relaunching a brand. I believe many business problems are personal problems in disguise so it is critically important to invest in your personal growth. For this reason, I offer books, journals, training, and other tools to help you maximize your self-improvement.

Your personal brand is the foundation and fuel for your professional brand. I offer strategies, tools, best practices, and products for women to invest in their why with self-compassion, empathy, and love.

What if I want to work one-on-one with you?

That would be awesome! Unfortunately, I am not taking on individual clients so much these days. I am not completely closed to the idea but It would be with a woman who is truly committed to doing the work, making the investment and spending the resources necessary to succeed, including time and energy. If you are really serious, click here to visit my Work With Me page to see if we might have synergy.

Are you ready to make a change?

Want to learn more about me, I totally understand. You are smart, and conscientious to make purposeful buying decisions. May I invite you to trust me? I promise I will only share tools, strategies, and best practices to build your brand so you can stand tall in your authentic brilliance. Become a part of my network of sisters who are on the move, just like you. I understand that change can be scary and a bit of a challenge but you are worth the effort. Be brave. Be patient with yourself. You deserve the best. Let's go get it.

Procrastination Puzzle: Introduction

Your personal brand begins with self-love. Join the movement.

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