Crafting a Winning Brand
Making Your Identity Clear to Attract & Connect with Your Ideal Buyer
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Designing a Unique, Dynamic Brand
You Are Your Brand & Your Brand Is You Your brand is the vehicle that propels your service into your client’s lives and into their hearts. A great brand is more than an attractive image combined with some witty type.
Your brand must reflect the heart and soul of your product as well as offer a promise of excellence that you can live up to.
Your Brand Journey Begins...
Brand Audit
We take an honest assessment of your brand perception, strength and challenge areas. This comprehensive review includes marketing materials, advertising, communications & identity. We look at each of your client’s touch points through the lenses of a potential customer and professional marketer.
Logo/Logotype
Your logo is the visual representation of your company or products. Whether you use a mark, a symbol or a logotype or watermark represents the essence of your business. Partnering with your logo is a memorable tagline that captures the heart of your business.
Brand Collateral
Your marketing materials are a clear descriptor of the image of your company. It is critical your brochures, datasheets, business cards, post cards, letterhead etc. each contribute to to your identity, consistently.
Corporate Identity
You invest time and money to legitimize your business with an LLC, Corp or 501c3, now it’s time to brilliantly represent your organization, in a consistent manner. Your website, signage, stationary, packaging and marketing materials for example should each compliment and collaborate with your brand identity.
Brand Essence
Like looking into the soul of your company, it is the fundamental nature of your brand. Your brand’s character exemplifies your best practices, culture and how you do business. You must ensure the essence of your brand shines through and above all.
Brand Awareness
The measurement of how well your ideal buyer knows you. When your prospects understands you, align with your core values and believes in your brand, you will never have to chase a sale again.
The Journey Defined More Closely...
Unique Selling Proposition
Your USP is literally the unique benefit your company. What makes you special? Ask yourself, why my business? Another way to think about is is your product or service’s unique selling promise. What emotion does your offer evoke? Your USP must be consistent with your buyer’s experience to be successful.
Differentiation
If you are having difficulty distinguishing what makes your brand unique, try thinking about what your company, brand, product or service different from others in the marketplace. In comparison to others sharing your market space…how do you stand apart? Understanding how your brand is positioned compared to competitors is critical for business success. Your goal is to position yourself as an Industry Influencer.
Value Proposition
Describes what it is the customer gets, it’s what they pay for. Whatever that thing is, your customers are buying – your value proposition says it is better, stronger, more efficient, nicer, better quality, longer lasting, more stylish etc. than anywhere else they can get it.
Touchpoints
Any point of contact or communication with a prospect, current or past customer should be crafted to illustrate your brand message. Your company’s culture must be represented wherever someone encounters you brand. In any area of your company including: products and services, packaging, website, digital graphics, print collateral, your employees on the phone, by email, social media, your store/office or by any media.
Brand Roadmap
This serves as a blueprint to remain steadfast to your core message. It helps you illustrate your brand essence and communicate your brand message, consistently in all of your marketing. It is the foundation for every decision, partnership and planning.
Your Brand Strategy
Answers the question... how do you uniquely position a product or your company to make it the most dynamic, compelling and appealing to your prospective customers? The answer must precede all other marketing including your corporate identity. Everything in your business should flow from your brand strategy.
Your life is full and your days are long...you don't have the time or the wherewithal to learn it all yourself. Believe me, I understand. You are the reason, I do this work. In my heart, I believe entrepreneurs are special people. You are courageous, you are a dreamer and you are smart enough to know when you should get help.
Well, here it is...contact me today and schedule a Power Conference to get you started. For clarity, this Power Conference if for the dedicated elite few who are ready to go ALL IN to build a thriving business doing what they love, from the inside out and from the ground up.
If this is you, click the Get Started Now button and let's get started.
Exemplify Your Passion with a Custom-Tailored Brand Strategy Plan
Crafting an Exceptional Experience for Your Clients in order to Gain Their Awareness & Loyalty
Schedule your Power Conference today and let's see if working with me is a good fit for you.
Ready to Get Started?
Brand Audit
Does your brand represent the heart and soul of your business? Click the link below to ask yourself 12 fundamental questions every brand leader should ask themselves. Find out if you are doing all you can do to position your brand as an Industry Influencer.
Business Brand Strategy Plan
If you are ready to transform those 3:00 am BIG ideas into a thriving profitable brand, it's your time. It's time to unleash your passion, live your purpose and live your dreams. Craft a Winning Roadmap...To Maximize Your Business Success. It's what you stand for. It's your promise & the personality you convey in every aspect.
Strategy Plan - Personal Branding for Professionals
If you are ready kickstart a new identity or tweak troublesome areas to revive, rejuvenate and reignite your stale brand to attract new ideal buyers, click the link below and schedule your appointment today...and let's get started re-energizing your brand!
Brand Implementation
After the work of research, touch-point analysis, positioning, brand architecture etc. - it is time for the task of bringing your brand to life. After careful planning, efficient execution will maximize success and ensure long-term brand sustainability. Work with us to ensure your image, style and swagger represents your vision.
NOT SURE WHERE TO BEGIN? Schedule a Power Conference with me and let's figure out the right plan of action for you...
It's Your Brand ~Make Your Identity Clear
Learn how to use your brand as the vehicle to get in the minds, & into the hearts of your ideal customers, It's Your Brand ~ Make Your Identity Clear
This 67-page workbook is like having me sitting with you in your home or office walking together through the process of designing a winning brand. Get your copy today.
It's Your Brand~ The Course
Registration Now Open!
You are your brand and your brand is you. Your brand is the vehicle that propels your service into your client's lives and into their hearts. A great brand is more than attractive graphics and some witty type. Your brand must reflect the heart and soul of your products, as well as offer a promise of excellence that you can live up to. When you complete this course you will have a robust, compelling and appealing brand that uniquely positions you to attract the client's that are most likely to be excited about buying from you. Course goal: Teach you how to craft a brand strategy that attracts your ideal customer.
Click to register, save your seat with the super-successful.