Skip to content
  • Andrea Callahan, author, trainer, seminar leader and branding expert
  • How Industry Influencers brand their WHY
  • Home
  • Contact Us
    • Schedule
  • Callahan’s Books
  • Think Industry Influencer Podcast
  • The Agency
  • Blog
  • Close Search Form
    Open Search Form
0Comments

How Successful Brands Serve their Customers with Excellence

Your Brand Is Not About You. Your Brand Is About How You Make Your Customers Think and Feel About Your Brand The most effective way to connect with your audience in

Continue Reading

thriving through life's transitions
0Comments

The Evolution of the Evolving Industry Influencer

How to thrive through your  life's many transitions This thing called life is always evolving. We are never stagnant. We are also transitioning from one space to another. Some moves are

Continue Reading

self-compassion for joy
0Comments

How to Develop Self-Serving Compassion

Self-compassion is the key to long-term joy, love & successHaving compassion for yourself shouldn't be much different than the compassion that you give to others. Unfortunately many of us have

Continue Reading

dealing with difficult peple
0Comments

10 Ways Industry Influencers Deal With Difficult People

how to maintain your cool because You're out front & in the lead We all must deal with difficult people in both our personal and professional lives. Let's admit it, clients,

Continue Reading

0Comments

The 10 Steps to Healthy Habits Industry Influencers Develop For Success

Brands who invest in themselves are the most successful. Those that succeed in life take the time to develop good habits. A strong foundation will help you overcome roadblocks and barriers to success. Good habits also fuel the will power and motivation needed for achievement.

Continue Reading

thank you for your time, trust and support
0Comments

What Are UTM Codes? What Industry Influencers Need to Know

The Endless ways to track utm codes to increase revenue Which social network is directing the most traffic to your website, right now? It's ok if you don't know the answer

Continue Reading

marketing terms
0Comments

What is Social Media Advertising? What Industry Influencers Need to Know

Real-time ROI with SOcial adsSocial media advertising promotes your posts on social platforms. This form of advertising is popular because it usually gives brands immediate ROI.  The immediate return on

Continue Reading

paid search advertisement
0Comments

What is Paid Search Advertising? What Industry Influencers Need to Know

Search term. Paid search. Organic results. Paid search advertising can be an effective tool for small businesses, if done right. It could place your brand in front of the people who

Continue Reading

0Comments

What is Advertising? What Industry Influencers Need to Know

Getting your Offer Seen & HeardAdvertising is the practice of spotlighting your product, service or brand through paid broadcasting - either in print or digital.All advertising shares two mutual goals:

Continue Reading

Andrea Callahan, author, trainer, seminar leader and branding expert
0Comments

What Is Ad Group? What Industry Influencers Need to Know

Get Organized An ad group is a single set of ad options run against a specific set of keywords in Google Ads. They are used to keep your Google Ads account

Continue Reading

Andrea Callahan, author, trainer, seminar leader and branding expert
0Comments

What is Above-the-Fold? What Industry Influencers Need to Know

The most Important space The fold is a term used by web designers and Internet marketers to describe a web browser view. The above-the-fold is the section of a web page

Continue Reading

Andrea Callahan, author, trainer, seminar leader and branding expert
0Comments

What Is A/B Testing? What Industry Influencers Need to Know

Getting to the best campaign A/B testing is a method in marketing research where variables in a control scenario are changed so the alternate strategy is tested. Testing different variables help

Continue Reading

knowledge apple
0Comments

Business & Marketing Terms Industry Influencers Must Know and Use to Lead

The ultimate business & marketing dictionary of essential terms and DefinitionsIt is essential for Industry Influencers to understand business, including becoming familiar with complex concepts, terms and acronyms. We have

Continue Reading

0Comments

The Core List of Values that Industry Influencers Use to Take the Lead

The core Values lIstWhat’s most important to you? Your core values determine how you answer this question. Your core values exemplify what you stand for. Your core values guide your behaviors,

Continue Reading

Newer Articles »

Are you on Instagram?

Check out Andrea Callahan on Instagram
Check me out on IG

My Latest Articles

  • 3 Poor Attitudes are Hurting Your Brand. Name Them.
  • What Is a Brand to an Industry Influencer
  • 4 Mistakes I Made That Set My Business Back for Years
  • What Do Women Mean When They Say, “I Want to Thrive, Not Just Survive.”
  • What Would You Change If You Were Brave

Callahan’s Corner

Remain Steadfast & Purposeful with your Posts
Strategy 8: Maximize the Right Marketing Mix
Look for Common Questions & Concerns
Strategy 10: Identify Your Hub
Be authentic and be brave
Strategy 7: Stay focused on core messge
Andrea Callahan, author, trainer, seminar leader and branding expert

©2009-2021 Andrea Callahan International | 888-60-BRAND | The WHY behind personal brands | BLOG | HOME