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brand love with Andrea Callahan
5,015Comments

How Industry Influencers Reimagine Brand Love for 2021

How COVID is Redirecting Brand LoveIn the final stretch of 2020 many brands are trying to figure out how to keep their businesses afloat while planning for the unknown of

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3,263Comments

The Marketing Strategy: Transforming Purposeful Relationships

Why Industry Influencers Serve their Ideal Buyers with ExcellenceThe Marketing Strategy is your direction for pulling your Ideal Buyer out of the jungle. It's the game plan for getting the

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3,341Comments

Your Brand Image Is What Your Customers Say It Is

Mirror Check: How Do Your Customers See and Feel About Your Brand? Action Guide Your brand image is how you cut through the noise. Here's the thing 💡 your brand image, just

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14,694Comments

How Successful Brands Serve their Customers with Excellence

Your Brand Is Not About You. Your Brand Is About How You Make Your Customers Think and Feel About Your Brand The most effective way to connect with your audience in

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thriving through life's transitions
6,547Comments

The Evolution of the Evolving Industry Influencer

How to thrive through your  life's many transitions This thing called life is always evolving. We are never stagnant. We are also transitioning from one space to another. Some moves are

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self-compassion for joy
8,412Comments

How to Develop Self-Serving Compassion

Self-compassion is the key to long-term joy, love & successHaving compassion for yourself shouldn't be much different than the compassion that you give to others. Unfortunately many of us have

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dealing with difficult peple
5,048Comments

10 Ways Industry Influencers Deal With Difficult People

how to maintain your cool because You're out front & in the lead We all must deal with difficult people in both our personal and professional lives. Let's admit it, clients,

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7,260Comments

The 10 Steps to Healthy Habits Industry Influencers Develop For Success

Brands who invest in themselves are the most successful. Those that succeed in life take the time to develop good habits. A strong foundation will help you overcome roadblocks and barriers to success. Good habits also fuel the will power and motivation needed for achievement.

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thank you for your time, trust and support
4,228Comments

What Are UTM Codes? What Industry Influencers Need to Know

The Endless ways to track utm codes to increase revenue Which social network is directing the most traffic to your website, right now? It's ok if you don't know the answer

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marketing terms
5,697Comments

What is Social Media Advertising? What Industry Influencers Need to Know

Real-time ROI with SOcial adsSocial media advertising promotes your posts on social platforms. This form of advertising is popular because it usually gives brands immediate ROI.  The immediate return on

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paid search advertisement
5,341Comments

What is Paid Search Advertising? What Industry Influencers Need to Know

Search term. Paid search. Organic results. Paid search advertising can be an effective tool for small businesses, if done right. It could place your brand in front of the people who

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7,023Comments

What is Advertising? What Industry Influencers Need to Know

Getting your Offer Seen & HeardAdvertising is the practice of spotlighting your product, service or brand through paid broadcasting - either in print or digital.All advertising shares two mutual goals:

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Andrea Callahan, author, trainer, seminar leader and branding expert
5,928Comments

What Is Ad Group? What Industry Influencers Need to Know

Get Organized An ad group is a single set of ad options run against a specific set of keywords in Google Ads. They are used to keep your Google Ads account

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Andrea Callahan, author, trainer, seminar leader and branding expert
5,992Comments

What is Above-the-Fold? What Industry Influencers Need to Know

The most Important space The fold is a term used by web designers and Internet marketers to describe a web browser view. The above-the-fold is the section of a web page

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Andrea Callahan, author, trainer, seminar leader and branding expert
5,155Comments

What Is A/B Testing? What Industry Influencers Need to Know

Getting to the best campaign A/B testing is a method in marketing research where variables in a control scenario are changed so the alternate strategy is tested. Testing different variables help

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Callahan’s Corner

Strategy 7: Stay focused on core messge
Strategy 8: Maximize the Right Marketing Mix
Remain Steadfast & Purposeful with your Posts
Strategy 10: Identify Your Hub
Look for Common Questions & Concerns
Be authentic and be brave
Andrea Callahan, author, trainer, seminar leader and branding expert

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